Murray Goulburn has released the first of the “next generation’ of advertising for Devondale via DDB Melbourne, for the product launch of Devondale Smoothies.
DDB Melbourne introduces us to Mr. Vanderhoof, a delightful and multi-talented maths and geography teacher with a twist.
“The team at DDB really understand the Devondale brand and have done a great job in integrating the product truth behind our most recent product innovation with the ad idea itself.” Suzanne Douglas, Devondale general manager innnovations, marketing & special projects, said.
The campaign was directed by Benji Weinstein at Exit Films and will launch tonight. The TV spot will also run in cinema and be supported by point of sale nationally.
http://www.youtube.com/watch?v=FLDT7BKlaQQ
CREDITS
Suzanne Douglas – General Manager, Innovations, Marketing & Special Projects
Pam Burnett – Head of Retail Marketing
Adam Hamilton – Marketing Manager, Innovation
Joanna Teoludzka – Brand Manager, Innovation
AGENCY
Darren Spiller – Executive Creative Director
Simon Bagnasco – Creative Director
Mike Fritz – Art Director
Chris Hanrahan – Copywriter
Simon Thomas – Head of Broadcast
Carol Sinclair – TV Producer
Lisa D'Amico/Naomi Gorringe – Group Business Director
Julia Sheehan – Business Director
Kirsten Tidswell/Hannah O’Brien – Business Executive
Exit Films & Tool of North America – Production Company
Benji Weinstein – Director
Alice Grant – Producer
Corey Esse & Emma Lawrence – Executive Producer
Ryley Brown – DOP
Fiona Dann @ The Casting Institute – Casting
Dave Whittaker of The Editors – Offline Editor
Ziggy Zigouras @ Method Studios – Online Editor
Colin @ Gusto Music – Sound
