Murray Goulburn has released the first of the “next generation’ of advertising for Devondale via DDB Melbourne, for the product launch of Devondale Smoothies.

DDB Melbourne introduces us to Mr. Vanderhoof, a delightful and multi-talented maths and geography teacher with a twist.

“The team at DDB really understand the Devondale brand and have done a great job in integrating the product truth behind our most recent product innovation with the ad idea itself.” Suzanne Douglas, Devondale general manager innnovations, marketing & special projects, said.

The campaign was directed by Benji Weinstein at Exit Films and will launch tonight. The TV spot will also run in cinema and be supported by point of sale nationally.

http://www.youtube.com/watch?v=FLDT7BKlaQQ

CREDITS

Suzanne Douglas – General Manager, Innovations, Marketing & Special Projects

Pam Burnett – Head of Retail Marketing 

Adam Hamilton – Marketing Manager, Innovation

Joanna Teoludzka – Brand Manager, Innovation

AGENCY

Darren Spiller – Executive Creative Director

Simon Bagnasco – Creative Director

Mike Fritz – Art Director

Chris Hanrahan – Copywriter

Simon Thomas – Head of Broadcast

Carol Sinclair – TV Producer

Lisa D'Amico/Naomi Gorringe – Group Business Director

Julia Sheehan – Business Director

Kirsten Tidswell/Hannah O’Brien – Business Executive

Exit Films  & Tool of North America – Production Company

Benji Weinstein – Director

Alice Grant – Producer

Corey Esse & Emma Lawrence – Executive Producer

Ryley Brown – DOP

Fiona Dann @ The Casting Institute – Casting

Dave Whittaker of The Editors – Offline Editor

Ziggy Zigouras @ Method Studios – Online Editor

Colin @ Gusto Music – Sound