David Jones is reviewing its creative account with M&C Saatchi and six other undisclosed agencies vying for the business.
Its contract with incumbent M&C Saatchi is set to expire but the agency has confirmed it will re-contest the business.
The tender is by invitation only and the successful agency will be charged with brand strategy support, advertising creative and TVC production.
M&C Saatchi worldwide chairman Tom Dery said in a statement: “There have been a number of management changes since we were appointed to the David Jones account three years ago and given the contract has come up for review it is totally understandable that this management team want to be certain that they are with the right partner.”
M&C Saatchi took the shopping centre from Saatchi & Saatchi in 2010 .