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Reading: David Jones pitch shortlist revealed
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B&T > Advertising > David Jones pitch shortlist revealed
Advertising

David Jones pitch shortlist revealed

Staff Writers
Published on: 13th March 2013 at 11:11 AM
Staff Writers
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EXCLUSIVE: Two days after David Jones confirmed the launch of a creative review, B&T can reveal which agencies are vying for the business. 

Agencies understood to be pitching for the lucrative retail account include Clemenger BBDO, Whybin\TBWA, DDB, Host and Moon Communications.

Incumbent M&C Saatchi yesterday confirmed it too would be contesting the account it has held for almost three years.

B&T also understands that Saatchi & Saatchi, which managed the account for 13 years prior to M&C Saatchi’s tenure, has not thrown its hat in the ring for the business.

Moon Communications currently handles creative for shopping complex chain, Westfield, which houses David Jones stores around Australia. 

Visual Jazz currently handles David Jones’ digital account while Carat is its media agency of record. Neither account is up for tender.

M&C was responsible for the retailer's latest Autumn/Winter 2013 fashion collection campaign featuring Miranda Kerr (below).

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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