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Reading: Dale Alcock spreads the love
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B&T > Advertising > Dale Alcock spreads the love
Advertising

Dale Alcock spreads the love

Staff Writers
Published on: 21st March 2014 at 10:36 AM
Staff Writers
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Love is in the mortar, the paint and the timber in a new, loved-up TVC for the Dale Alcock brand.

Created by 303Lowe the ‘Love Building’ TVC allows viewers to get “up close and personal” with the building process.

Scott Quayle, marketing manager at Dale Alcock, said: “Dale Alcock has always been known for building new homes. What people are not so aware of is that the company has a renovation division and a property development division as well.”

“Our new ad is part of a more cohesive approach to our branding that not only emphasises the fact that we do love building, but also capitalises on the history and value associated with the Dale Alcock name.”

http://www.youtube.com/watch?v=9Hgjsu9DGL0

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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