Love is in the mortar, the paint and the timber in a new, loved-up TVC for the Dale Alcock brand.

Created by 303Lowe the ‘Love Building’ TVC allows viewers to get “up close and personal” with the building process.

Scott Quayle, marketing manager at Dale Alcock, said: “Dale Alcock has always been known for building new homes. What people are not so aware of is that the company has a renovation division and a property development division as well.”

“Our new ad is part of a more cohesive approach to our branding that not only emphasises the fact that we do love building, but also capitalises on the history and value associated with the Dale Alcock name.”