CumminsRoss has been appointed as the business agent for sponsorship and promotional opportunities of the Major League Baseball Players Association.
Check out the full release below.
"Major League Baseball Players Association selects CumminsRoss as business representative in Australia.
The New York based Major League Baseball Players Association (MLBPA), the collective bargaining and group licensing representative body for all active Major League Baseball players, has named CumminsRoss as its Australian business agent for sponsorship and promotional opportunities featuring the names and likenesses of the players.
MLBPA General Manager, Business Affairs/International, Richard White, said from New York:
"Baseball has over a 150-year rich history in Australia, and with more than sixty Australian-born players under contract to Major League teams, we believe it’s an opportune time to intensify our international resources in the Land Down Under. Major Leaguers, the face of the game, are the best in the world at what they do. As such, it was important to find an Australian agency that is also the best at what they do, and that’s why we’ve chosen CumminsRoss. This award-winning agency is sure to advance the business interests of the players and in turn help us increase the popularity of the sport in Australia."
CumminsRoss has developed a sporting expertise having Nike, Melbourne Storm, Tennis Australia, AFL Players Association as clients. Additionally, the agency has a strong sponsorship department starting with Jacob's Creek and their Global Open Series campaign featuring Andre Agassi, CGU and Collingwood Football Club, Dairy Australia and Melbourne Victory and Liverpool FC, Jeep and Richmond Football Club and all their other Ambassadors.
Kirsty Muddle, Chief Media and Innovation Officer said;
"CumminsRoss is born in the sporting capital of the world. It was naturally going to be an area we would excel in. Our full service model, bringing together creative and media disciplines gives us multiple capabilities in leveraging rights, and forging new ways of putting brands at the heart of a consumer passion."
The Major League Baseball Players Association (www.MLBPLAYERS.com ) is the collective bargaining representative for all professional baseball players of the thirty Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League baseball players. On behalf of its members, it operates the Players Choice licensing program and the Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League baseball players. Follow: @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust."
