Comparison of first lot of EMMA data shows mixed results in readership

Comparison of first lot of EMMA data shows mixed results in readership
SHARE
THIS



A comparison back to the first lot of EMMA data shows both up and down results for both newspapers and magazines, however total newspaper readership has increased 2.4%

EMMA data (enhanced media metrics Australia) has released another instalment of its monthly data, which shows the continuous upward trend of digital newspaper consumption.

From the latest results, The Daily Telegraph has upped its online readership from 1.066 million in EMMA’s first set of monthly data from July 2012 – June 2013 to 1.473 million currently.

The Sydney Morning Herald also saw an increase, from 2.488 million from the first lot of data to 2.824 million in the latest results.

Overall, according to The Newspaper Works, digital audiences for newspapers have jumped 13.5% since EMMA’s opening data.

However, while digital consumption appears to be on the rise, the print factor has seen a 5.2% decline.

Many of the major newspaper titles have dropped in readership since the beginning of EMMA.

The Daily Telegraph went from 3.310 million in June last year to 3.168 million currently.

The Sydney Morning Herald and The Age fell from 2.661 and 1.881 million respectively to 2.5 and 1.776 million in the latest results.

Looking towards the total readership numbers of all newspaper media (all news journalism, regardless of where it’s published), the readership remains at 16.2 million people a month, representing 93% of the population aged 14 and over.

Print readership continues to still account for a large proportion of the total consumption of newspaper media, at 14.7 million people, or 84% of the population aged 14 and over, according to The Newspaper Works.

The Newspaper Works also outlined how the Western Australia recorded the two strongest print readership results in the latest data.

The Sunday Times and The West Australian increased their monthly audiences by 1.3% and 0.7% respectively.

Meanwhile in the magazine forte it’s been a bit of a mixed bag of results looking back to the first lot of EMMA data from last June.

Bauer Media’s Australian Women’s Weekly has risen in print readership from 2.29 million last June to 2.465 million in the latest results.

The digital aspect of the magazine though has dropped since the beginning of EMMA data, from 756,000 to 383,000.

The total readership for the women’s magazine, including mobile, tablet, print and web, has dropped a fraction from the first lot of results, from 2.945 million to 2.812 million.

Bauer Media’s other women’s title, Women’s Day, has increased 20,000 in the print sector (3.539 to 3.559 million), as well as in the web (456,000 to 641,000).

Where Australian Women’s Weekly saw a drop in the total readership from the first data set, Women’s Day jumped in its total, including mobile, tablet, print and web, going from 3.872 million to 4.055 million currently.

Check out the latest EMMA data below.

NewspapersTotal-Audience-Report.pdf

Newspaper-Print-Audience-Report.pdf

Newspaper-Inserted-Magazines-Print-Audience-Report.pdf

Newspaper-Sections-Print-Audience-Report.pdf

Magazines-Total-Audience-Report.pdf

Magazine-Print-Audience-Report.pdf

Please login with linkedin to comment

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]