Comparison of first lot of EMMA data shows mixed results in readership

A comparison back to the first lot of EMMA data shows both up and down results for both newspapers and magazines, however total newspaper readership has increased 2.4%

EMMA data (enhanced media metrics Australia) has released another instalment of its monthly data, which shows the continuous upward trend of digital newspaper consumption.

From the latest results, The Daily Telegraph has upped its online readership from 1.066 million in EMMA’s first set of monthly data from July 2012 – June 2013 to 1.473 million currently.

The Sydney Morning Herald also saw an increase, from 2.488 million from the first lot of data to 2.824 million in the latest results.

Overall, according to The Newspaper Works, digital audiences for newspapers have jumped 13.5% since EMMA’s opening data.

However, while digital consumption appears to be on the rise, the print factor has seen a 5.2% decline.

Many of the major newspaper titles have dropped in readership since the beginning of EMMA.

The Daily Telegraph went from 3.310 million in June last year to 3.168 million currently.

The Sydney Morning Herald and The Age fell from 2.661 and 1.881 million respectively to 2.5 and 1.776 million in the latest results.

Looking towards the total readership numbers of all newspaper media (all news journalism, regardless of where it’s published), the readership remains at 16.2 million people a month, representing 93% of the population aged 14 and over.

Print readership continues to still account for a large proportion of the total consumption of newspaper media, at 14.7 million people, or 84% of the population aged 14 and over, according to The Newspaper Works.

The Newspaper Works also outlined how the Western Australia recorded the two strongest print readership results in the latest data.

The Sunday Times and The West Australian increased their monthly audiences by 1.3% and 0.7% respectively.

Meanwhile in the magazine forte it’s been a bit of a mixed bag of results looking back to the first lot of EMMA data from last June.

Bauer Media’s Australian Women’s Weekly has risen in print readership from 2.29 million last June to 2.465 million in the latest results.

The digital aspect of the magazine though has dropped since the beginning of EMMA data, from 756,000 to 383,000.

The total readership for the women’s magazine, including mobile, tablet, print and web, has dropped a fraction from the first lot of results, from 2.945 million to 2.812 million.

Bauer Media’s other women’s title, Women’s Day, has increased 20,000 in the print sector (3.539 to 3.559 million), as well as in the web (456,000 to 641,000).

Where Australian Women’s Weekly saw a drop in the total readership from the first data set, Women’s Day jumped in its total, including mobile, tablet, print and web, going from 3.872 million to 4.055 million currently.

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