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B&T > Advertising > Centrum's technicolour TVC
Advertising

Centrum's technicolour TVC

Staff Writers
Published on: 25th February 2013 at 12:42 PM
Staff Writers
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JMK has launched a new campaign for Pfizer’s multivitamin Centrum Advance.

The campaign entitled ‘Spectrum people’, features people in various coloured worlds doing activities linked to the health benefits of Centrum Advance to underscore Centrum’ s tag line ‘Complete from A to Zinc’.

Emma Nicol, marketing manager for Centrum Australia and New Zealand said: “2013 promises to be an exciting year for the Centrum Brand, with major communications, new product and retail initiatives planned.

“JMK’s new campaign will be a lynch pin in this effort. The ‘Spectrum people’ creative idea will be applied across all elements of our communications including TV, digital and retail channels.”

Credits: client Pfizer, agency JMK, CD Matt Kemsley, creative team Matt Kemsley and Mike Boswell, production 8com, director Josh Frizell, photographer Alistair Guthrie

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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