JMK has launched a new campaign for Pfizer’s multivitamin Centrum Advance.

The campaign entitled ‘Spectrum people’, features people in various coloured worlds doing activities linked to the health benefits of Centrum Advance to underscore Centrum’ s tag line ‘Complete from A to Zinc’.

Emma Nicol, marketing manager for Centrum Australia and New Zealand said: “2013 promises to be an exciting year for the Centrum Brand, with major communications, new product and retail initiatives planned.

“JMK’s new campaign will be a lynch pin in this effort. The ‘Spectrum people’ creative idea will be applied across all elements of our communications including TV, digital and retail channels.”