Val Morgan has announced that its Victorian sales director Cathy Rhodes has resigned.

CEO Damian Keogh commented: “Since coming to Val Morgan in 2003 Cathy has grown cinema advertising revenue in the Victorian market by over 100%. She has been a passionate advocate of cinema for the past decade and has helped put cinema advertising on the map with media agencies in the Melbourne market.”

Rhodes joined Val Morgan after successful stints at both the Nine and Ten Networks in sales roles.

Cathy said: “I have thoroughly enjoyed my time at Val Morgan. I will miss the people and the movies but after ten years, the time is right for a new challenge."

No replacement has been named at this stage.