Carlton Dry is taking the ‘Hello Beer’ bar back out on the road this year to music festivals across the country.
The Big Day Out on the gold Coast and Melbourne and the Future Music Festivals in Sydney and Perth will see the new bar, designed by the District Agency for the CUB brand.
Made of 40ft long shipping containers it is double stacked and can be configured as a viewing deck and even its own amphitheatre, with room for 200 people up top.
It will also feature its own surprise entertainment along the way.
“Being able to head to the bar, pick up a beer and enjoy the music in a pretty cool place is what our consumers love” says Andy Meldrum, Carlton Dry’s general manager for marketing.