The highly-anticipated second half of the third season of The Walking Dead will return to screens tomorrow evening on Foxtel’s FX channel.
The 8.30pm 'express from the US' broadcast of the cult-hit is set to be a record breaker according to Karin Simoncini, managing director of Fox International Channels (FIC).
“Every season has done better than the last, so my guess is that the trend will continue and we’ll see higher ratings than for the first part of season three,” Simoncini told B&T.
The Walking Dead has averaged 243,000 viewers each week and the season three premiere was the number one drama on subscription television (STV) in October and November.
In the US viewers have been steadily increasing since the first season’s 5.3m viewers, with 7.3 million watching the first half of season two and 8.1 the second half. The zombie-drama busted through the record for the US’ most watched drama telecast in basic cable history when the season three premiere delivered 10.9 million viewers.
Simoncini said the strength of the show’s characters and the rule-breaking storyline has kept audiences hooked.
“So much happens in an episode that’s unexpected. The show breaks all the rules with main characters being killed off, no one is really safe and this keeps you constantly on the edge unsure of what’s to come, making you want to watch what happens next.”
The ‘express from the US’ show could be a game-changer for Foxtel, according to Simoncini who believes The Walking Dead differentiates STV from its free-to-air competitors.
“You’ve got a series that has been phenomenally successful with a huge buzz and a devoted fan base, who can only get the show on Foxtel.”
The broadcast of The Walking Dead comes just before FX’s one-year birthday on February 26.
A year on, Simoncini says FIC is “pleased” with the progress its flagship entertainment and drama channel, which targets men aged 25-54, has made.
“FX delivered the biggest show on cable TV internationally to Australian audiences with double episodes and ad free premieres, creating an outstanding result,” she said.
“Our qualitative research reveals that FX has captured the male demographic and their companions who tune in regularly which is an excellent result to achieve in the first year.”
Upcoming programming highlights for FX include the exclusive local premieres of Transporter – The Series and Da Vinci’s Demons. The Ultimate Fighter Australia , season four of Justified, season two of Copper and season two of Hell on Wheels are scheduled for later in the year.
Please login with linkedin to comment
Gen Z and Millennials are turning to Pinterest to shop for products that reflect their desire for fresh looks after months spent indoors with limited social interactions. While both generations are looking to shop for fresh colours, new outfits, and ways to revamp their homes, their searches on Pinterest reflect how their taste in styles […]
Aussie construction company Hansen Yuncken has engaged Icon Agency to boost its public relations and communications capabilities nationwide. The new partnership aims to bolster Hansen Yuncken’s corporate profile and raise awareness of its iconic, innovative and sustainable projects across the country. Icon Agency’s managing director, Joanne Painter, said: “Hansen Yuncken is an Australian construction industry […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
After announcing a collaboration with Apple Podcasts Subscriptions, SCA has shared that podcast publishing app LiSTNR will be partnering with BBC. The partnership will see the BBC’s most popular titles and content by globally known personalities available on LiSTNR from 23 June 2021. The partnership is also the first time the majority of the BBC […]
Brazilian football team Ibis Sport Club has achieved cultish status in the country and probably not for the reason you’d expect in the soccer-mad nation. That’s because Ibis has been lumbered with the rather unflattering title of the world’s worst football team. Apparently it all goes back 40 years when, during a period from 1980-1984, […]
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
With the discussion about consent raging and following the Federal Government’s recent campaign comparing sex to milkshakes, Are Media’s marie claire has turned to some of the country’s top advertising agencies to come up with an alternative communication solution. Leading creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, were briefed by […]
Jason Barnes [featured image] is the Chief Revenue Officer, APAC at PubMatic. In this piece, he looks at the future of targeted advertising and discusses how the digital advertising ecosystem can correct its course. There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. Addressability is a key […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]