Big data getting too big brothery for some

Big data getting too big brothery for some
SHARE
THIS



 Woolworths level of surveillance of your shopping habits is starting to creep out at least some people if today’s Heckler in the Sydney Morning Herald is anything to go by.

Voluntary heckler reporter Anne Ring has complained that while she was happy with the frequent flyer points she could earn in exchange for her shopping data, a recent email congratulating her on purchasing an impulse buy being targeted squarely at her, was simply too much 1984 for her to bear.

The full article can be read here.

Please login with linkedin to comment

Latest News

The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.