Woolworths level of surveillance of your shopping habits is starting to creep out at least some people if today’s Heckler in the Sydney Morning Herald is anything to go by.

Voluntary heckler reporter Anne Ring has complained that while she was happy with the frequent flyer points she could earn in exchange for her shopping data, a recent email congratulating her on purchasing an impulse buy being targeted squarely at her, was simply too much 1984 for her to bear.