B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Be one of the One Billion Rising on Valentine's Day
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Be one of the One Billion Rising on Valentine's Day
Marketing

Be one of the One Billion Rising on Valentine's Day

Staff Writers
Published on: 13th February 2013 at 12:05 PM
Staff Writers
Share
5 Min Read
SHARE

The local marketing industry is being urged to throw their support behind the global movement fighting violence against women, One Billion Rising, on Valentine’s Day.

In Sydney, White Ribbon and business women networking group Girlpower Goddess, have partnered to hold a flash mob at St Mary’s Cathedral.

The flash mob will be just one part of the global One Billion Rising movement with events scheduled all over the world on Valentine’s Day.

Andrew O’Keefe, chairman of White Ribbon, said: “One in three women over the age of 15 report physical or sexual violence at some time in their lives – and a woman is killed every week by a current or former partner.”

“Whether we know it or not, every single one of us knows someone who is suffering abuse or has experienced violence. So together we have the responsibility, and the power, to be the generation that changes all that.”

Prime Minister Julia Gillard has thrown her support behind the movement with a YouTube message (below) while celebrities Anne Hathaway, George Clooney and Jane Fonda have pledged their support. 

http://www.youtube.com/watch?v=7FYMGybqFfI

The event is close to the heart for Girlpower’s founder Natascha Moy who suffered years of domestic abuse in the hands of her step-father (read her survivor story below).

Photographer Andrew Macoll captured shots of Moy and two other survivors to bring their stories to life.
 

For more details click here. Registration costs $5 and a One Billion Rising t-shirt cost $20 with all profits to be donated to The Wash House.

Non-Sydneysiders can get involved by purchasing a t-shirt and uploading pictures of themselves and friends dancing to the Girlpower's One Billion Rising YouTube channel.

 

NATASCHA MOY, FOUNDER  OF GIRLPOWER

“When I was 13 my mother married again. My stepfather was terribly charming and charismatic. He could sing like Tom Jones and my friends thought he was the best fun. Behind closed doors he was jealous, violent, destructive and terrifying. Within months of marrying my mother he smashed the glass coffee table with his fists, kicked my little dog across the room like a football and had given my mother a bloody nose. My little brothers and I felt like we were suddenly living in a nightmare and to make matters worse my mother was pregnant with my sister.

We had no way of negotiating through this and at a time when I needed a mother most my stepfather forbade her from spending time with me alone. We lived in hell for all of my teenage years and the last time my stepfather threw me down the passage I was 24 years of age. No one believed us and we were too ashamed to ask for help. For years it was a balancing act that I eventually believed was normal.

The fear is not in the punch but in the intimidation and the threats. Years later I realized that my greatest fear was not of being hurt but of him killing my mother, the only person who could care for us and leaving us with no one. I have cried a thousand tears and dreamed of the worst things, I have prayed to God and run away more times than I could count. The final straw came when I was pregnant and he threatened that my mother would never see her grandson or me ever again in her life. Eventually we all got away. And at my age now I have finally realized that I am no longer a victim but a survivor and that I can write my own destiny and my own story. I am teaching my son how to adore and love and respect women and doing this by show­ing him love and respect. I intend to make sure I break the chain with love.

I started Girlpower Goddess to empower women. To encourage women to believe that they are remarkable and that they have brilliant brains, resilience, beauty and passion. That it is ok to want to succeed and stand above the crowd and that it is in each one of us to be brilliant.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?