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B&T > Advertising > Band-Aids can't fix everything. Learn First Aid
Advertising

Band-Aids can't fix everything. Learn First Aid

Staff Writers
Published on: 27th September 2013 at 10:48 AM
Staff Writers
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The team behind the award winning ‘Paperclips can be dangerous’ campaign for the Red Cross are back with the equally excellent ‘Band-Aids can’t fix everything’ (see spot below).

Adelaide based animation studio Moneystack recently scooped two silver honours at the 2013 W3 awards for ‘Paperclips’, an event hosted by the International Academy of the Visual Arts (IAVA).

Receiving over 4000 entries worldwide, the W3 Awards honours outstanding websites, web marketing, web video, & mobile applications. Monkeystack won silver in the categories Web Video – Comedy  and Short and Web Video – Non-Profit.

Since the release of ‘Paperclips can be dangerous’ Monkeystack and Red Cross have continued the series by creating ‘Band-Aids can’t fix everything’. The clip follows Betty; a matronly woman who believes she can solve any first aid scenario with a humble Band-Aid.

"Monkeystack has a heritage in animation which we’re proud of,” said Justin Wight, co-creator and director at Monkeystack. “Working with the Red Cross has been a great opportunity to take advantage of the effective fusion of black humour and advertising."

http://www.youtube.com/watch?v=1vxVofQKeA4

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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