The team behind the award winning ‘Paperclips can be dangerous’ campaign for the Red Cross are back with the equally excellent ‘Band-Aids can’t fix everything’ (see spot below).
Adelaide based animation studio Moneystack recently scooped two silver honours at the 2013 W3 awards for ‘Paperclips’, an event hosted by the International Academy of the Visual Arts (IAVA).
Receiving over 4000 entries worldwide, the W3 Awards honours outstanding websites, web marketing, web video, & mobile applications. Monkeystack won silver in the categories Web Video – Comedy and Short and Web Video – Non-Profit.
Since the release of ‘Paperclips can be dangerous’ Monkeystack and Red Cross have continued the series by creating ‘Band-Aids can’t fix everything’. The clip follows Betty; a matronly woman who believes she can solve any first aid scenario with a humble Band-Aid.
"Monkeystack has a heritage in animation which we’re proud of,” said Justin Wight, co-creator and director at Monkeystack. “Working with the Red Cross has been a great opportunity to take advantage of the effective fusion of black humour and advertising."
http://www.youtube.com/watch?v=1vxVofQKeA4
