Band-Aids can't fix everything. Learn First Aid

Published on: 27th September 2013 at 10:48 AM

Staff Writers

1 Min Read

The team behind the award winning ‘Paperclips can be dangerous’ campaign for the Red Cross are back with the equally excellent ‘Band-Aids can’t fix everything’ (see spot below).

Adelaide based animation studio Moneystack recently scooped two silver honours at the 2013 W³ awards for ‘Paperclips’, an event hosted by the International Academy of the Visual Arts (IAVA).

Receiving over 4000 entries worldwide, the W³ Awards honours outstanding websites, web marketing, web video, & mobile applications. Monkeystack won silver in the categories Web Video – Comedy and Short and Web Video – Non-Profit.

Since the release of ‘Paperclips can be dangerous’ Monkeystack and Red Cross have continued the series by creating ‘Band-Aids can’t fix everything’. The clip follows Betty; a matronly woman who believes she can solve any first aid scenario with a humble Band-Aid.

"Monkeystack has a heritage in animation which we’re proud of,” said Justin Wight, co-creator and director at Monkeystack. “Working with the Red Cross has been a great opportunity to take advantage of the effective fusion of black humour and advertising."

http://www.youtube.com/watch?v=1vxVofQKeA4

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