The team behind the award winning ‘Paperclips can be dangerous’ campaign for the Red Cross are back with the equally excellent ‘Band-Aids can’t fix everything’ (see spot below).
Adelaide based animation studio Moneystack recently scooped two silver honours at the 2013 W3 awards for ‘Paperclips’, an event hosted by the International Academy of the Visual Arts (IAVA).
Receiving over 4000 entries worldwide, the W3 Awards honours outstanding websites, web marketing, web video, & mobile applications. Monkeystack won silver in the categories Web Video – Comedy and Short and Web Video – Non-Profit.
Since the release of ‘Paperclips can be dangerous’ Monkeystack and Red Cross have continued the series by creating ‘Band-Aids can’t fix everything’. The clip follows Betty; a matronly woman who believes she can solve any first aid scenario with a humble Band-Aid.
"Monkeystack has a heritage in animation which we’re proud of,” said Justin Wight, co-creator and director at Monkeystack. “Working with the Red Cross has been a great opportunity to take advantage of the effective fusion of black humour and advertising."
Please login with linkedin to comment
Klarna has partnered with Shopify Plus to sponsor Add To Cart, one of Australia’s most popular locally produced marketing podcasts that helps share practical eCommerce tips for retailers. Created by eCommerce consultant Nathan Bush (12HIGH, Super Retail Group) in September last year, Add To Cart collects the news, insights and latest research with expert interviews […]
JCDecaux today announced it is partnering with SCA to help extend its ‘Shop Local’ audio campaign into the Out-of-Home environment with dynamic feeds and localised content across its digital street furniture network. The activity with SCA brings the ‘Shop Local’ campaign to life when people are out and about, with the voiced ads from Triple […]
Criteo today announced Criteo Partners in Australia and New Zealand, a new global partnership program that promises to grow their channel partners’ customers. The program helps channel partners better utilise Criteo’s technology and Shopper Graph, known as the world’s largest set of shopper data, to expand their business. Sparro, Australia’s largest independent digital marketing agency that […]
As Australia’s media and entertainment industry continues to feel the economic impact of the COVID-19 pandemic, the world’s largest podcast company – Acast – has announced new updates to its Acast Open platform that will provide further support and revenue opportunities to local, independent podcast creators. The announcement comes as the local podcast market continues […]