Alcohol advertising is in the firing line as research reveals 67.2% of Australians believe alcohol sponsorship should be phased out of sport.
The Roy Morgan study, which surveyed more than 1000 adult Australians, found 72.9% believe alcohol and sport have become too closely related.
The Salvation Army, which commissioned the survey as part of its Alcohol Awareness Week, is calling on the Federal Government to review alcohol advertising.
Salvation Army spokesperson Gerard Byrne said the impact on children and young people is the motivator behind the call for a review.
“Australia is a sporting nation. We see this every weekend when thousands of young Australians take part in sporting activities across many codes. The Salvation Army is calling for a re-think about where alcohol fits into this culture.”
More than 70% (72.1%) believe the alcohol industry’s self-regulatory advertising scheme should end.
The use of social media as an advertising medium to reach those under 25 years is a concern for 78% of people and 70.3% believe the amount of advertising in general encourages under 25s to drink more.
“We see – every day – the extensive damage that alcohol often causes to individuals and families,” Byrne said.
“We want to see Australians empowered to make smart choices about alcohol use. We are deeply concerned that the high level of alcohol promotion and advertising has a negative impact on those choices.”
Last year 12 of the country’s top sporting organisations, including The Football Federation of Australia and Netball Australia, agreed to ban booze sponsorship to access $25m in government funding.
But the move is yet to trigger a similar shift in some of Australia’s biggest codes such as the AFL which counts beer brand Carlton Draught as a major sponsor.
For more on this topic see below:
- End of Alcohol of ads at the footy?
- Is the sports alcohol ban sustainable?
- War of words over alcohol advertising
Please login with linkedin to comment
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]