Aussies want to kick alcohol out of sport

Aussies want to kick alcohol out of sport
SHARE
THIS



Alcohol advertising is in the firing line as research reveals 67.2% of Australians believe alcohol sponsorship should be phased out of sport.

The Roy Morgan study, which surveyed more than 1000 adult Australians, found 72.9% believe alcohol and sport have become too closely related.

The Salvation Army, which commissioned the survey as part of its Alcohol Awareness Week, is calling on the Federal Government to review alcohol advertising.

Salvation Army spokesperson Gerard Byrne said the impact on children and young people is the motivator behind the call for a review.

“Australia is a sporting nation. We see this every weekend when thousands of young Australians take part in sporting activities across many codes. The Salvation Army is calling for a re-think about where alcohol fits into this culture.”

More than 70% (72.1%) believe the alcohol industry’s self-regulatory advertising scheme should end.

The use of social media as an advertising medium to reach those under 25 years is a concern for 78% of people and 70.3% believe the amount of advertising in general encourages under 25s to drink more.

 “We see – every day – the extensive damage that alcohol often causes to individuals and families,” Byrne said.

“We want to see Australians empowered to make smart choices about alcohol use. We are deeply concerned that the high level of alcohol promotion and advertising has a negative impact on those choices.”

Last year 12 of the country’s top sporting organisations, including The Football Federation of Australia and Netball Australia, agreed to ban booze sponsorship to access $25m in government funding.

But the move is yet to trigger a similar shift in some of Australia’s biggest codes such as the AFL which counts beer brand Carlton Draught as a major sponsor.

For more on this topic see below:

‚Äã

Please login with linkedin to comment

Latest News

The Brag Media Refreshes Look For Three Titles, Makes Two Hires
  • Media

The Brag Media Refreshes Look For Three Titles, Makes Two Hires

The Brag Media titles thebrag.com, Tone Deaf and The Industry Observer have unveiled refreshed logos and websites. The changes are designed to make it even easier for brands to connect with audiences at scale on both mobile and desktop versions of all three websites and via readers’ inboxes. With each website providing the content engine […]

Underwear Subscription Brand Knobby Shares Loyal Customers’ Stories In New Campaign
  • Campaigns

Underwear Subscription Brand Knobby Shares Loyal Customers’ Stories In New Campaign

Australian underwear subscription brand Knobby is teaming up with its loyal subscribers to share their stories in a new campaign aimed at celebrating extraordinary individuals. Based on the Sunshine Coast, Knobby claims to be Australia’s leading undie subscription brand reaching subscribers across Australia, Europe, the US and Asia, with its undies featuring an amazing new […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World
  • Partner Content

A Home For Marketing: How Medibank Centralised Their Marketing Operations For An Agile World

With a goal to provide Australians with “Better Health for Better Lives”, Medibank is Australia’s leading private health insurer, with more than 3.7 million customers through the Medibank and ahm brands. In addition to private health insurance, the Medibank group also offers a suite of diversified insurance products including travel, life and pet insurance. With […]

Partner Content

by B&T Magazine

B&T Magazine