B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Aussies invited to Crash The Super Bowl
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Aussies invited to Crash The Super Bowl
Advertising

Aussies invited to Crash The Super Bowl

Staff Writers
Published on: 18th September 2013 at 12:59 PM
Staff Writers
Share
3 Min Read
SHARE

For the first time Doritos’ Crash The Super Bowl competition is open to Australians and New Zealanders with the contest opening up to global entries in its eighth year.

Aspiring local filmmakers will have the chance to win US$1m, have their work broadcast to a global audience and be put in front of legendary comic book writer Stan Lee.

Doritos’ Crash the Super Bowl has run in the US for the past seven years, but now fans from all over the world where Doritos Chips are sold can enter.

Jenni Dill, PepsiCo ANZ marketing director, said: “Crash the Super Bowl has had a strong following in Australia and New Zealand for years so we’re very excited that fans now have the chance to enter their own homemade ad for the first time."

"This is a huge opportunity for filmmakers to break into the entertainment business in the US and beyond. With the quality of emerging talent in our local industry, we’re quietly confident that the Aussie and Kiwi entrants will do us proud and make it through to the finals.”

Filmmakers are invited to submit a 30 second ad to www.doritos.com between October 8 and November 24 this year. Individuals from ad agencies are allowed to enter but companies are not.

Two finalists will have their creations aired during the NFL’s Super Bowl broadcast in February 2014, last year the Super Bowl was broadcast into more than 230 countries and in 35 different languages.

The two finalists will also win the opportunity to work with Marvel Studios on the set of upcoming film Avengers: Age of Ultron.

One of the finalists will be selected by fan votes and the other by a judging panel which includes Stan Lee as well as executives and marketers from the Doritos brand.

The overall winner will take home the US$1m and the runner up will receive US$50,000.

Since the competitions launch in 2005 consumers have submitted more than 20,000 ad creations.

Below are a selection of previous Crash The Super Bowl winners:

http://www.youtube.com/watch?v=4d8ZDSyFS2g

http://www.youtube.com/watch?v=NmIGTTy8pI0

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

“Great Leadership Starts With Listening”: oOh!media’s Tim Elder On Championing Diversity Through Mentorship
17/06/2025
Stephen de Wolf, chief creative officer, BMF.
Clemenger BBDO Poaches Creative Powerhouse Stephen de Wolf From BMF
17/06/2025
24HR Business Plan Unveils New Offering The 24 Hour High Performance Teams Plan, Spearheaded By Mike Read
17/06/2025
Ralph Hilariously Rolls Out ‘CannesFessions’ A Dedicated Hotline For Sharing Salacious Secrets From Cannes
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?