The war against carbs has been brought to life with American actor John Ratzenburger the voice behind a tempting slice of bread in DDB Australia’s new TVC for Cruskits.
Ratzenburger, best-known for his role as Cliff Clavin on Cheers, tries to woo his way into stomachs as the bread but in this TVC, where the Arnott’s product is the star, he fails.
Scott Huebescher, creative director DDB Group, said: “We are very excited to have been able to create a big idea platform in ‘Carbs Don’t Fight Fair, Fight Back with Cruskits’. It’s such a powerful truth and has given us a great creative vehicle to execute against time and time again.”
Rebecca Carson, Arnott’s brand director-savoury, added: “It’s always great to collaborate with DDB and this campaign continues the tradition our partnership has created. We are thrilled to have landed a campaign idea that presents Cruskits as a true smartcut for women in such an engaging way”.
The campaign will run nationally across TV, OOH, Facebook and digital.
Credits: client Arnott’s, agency DDB Australia, executive creative director Dylan Harrison, creative director Scott Huebescher, creative team Nadia Ahmed, Anna O’Donoghue, planning director Michelle Martignoni, managing partner Kate Sheppard, senior business manager Nick Stenmark.
Please login with linkedin to comment
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]