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Reading: Arnold Furnace tells Jack Daniel’s stories
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B&T > Advertising > Arnold Furnace tells Jack Daniel’s stories
Advertising

Arnold Furnace tells Jack Daniel’s stories

Staff Writers
Published on: 9th October 2013 at 10:35 AM
Staff Writers
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Arnold Furnace has rolled out six out-of-home executions for Jack Daniel’s, including an 80-foot escalator skin.

The ‘Postcards from Lynchburg’ campaign educates consumers about the whiskey brand’s history and production process.

The escalator execution, at Bondi Junction station in Sydney, features an educational tour of the barrelhouse from bottom to top.

Timothy Ryder, brand manager at Jack Daniel’s, said: “For a company with such a strong heritage, storytelling remains at the core of our brand. Stories connect us, they tell us who we are and where we came from.

“The ‘Postcards from Lynchburg’ campaign is a chance for us to communicate with our consumers and reveal a little more about who we are as a brand.”

CREDITS:

Client: Jack Daniel’s; agency: Arnold Furnace; ECD: Tom Spicer; design: Luke Duggan, Ben Xu; typography: Jonathan Wilson; writer: Archie Murugaser; production: Chris Hulsman; retouching: Ted Blore 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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