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Reading: Another Recipe to Riches expert added
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B&T > Media > Another Recipe to Riches expert added
Media

Another Recipe to Riches expert added

Staff Writers
Published on: 24th April 2014 at 11:45 AM
Staff Writers
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Network Ten has announced former advertising executive Russel Howcroft (pictured far right) will join the second season of the network’s Recipe to Riches.

Howcroft becomes the third expert on the show, alongside Carman’s Fine Foods owner Carolyn Creswell and chef Darren Robertson.

The trio will judge the recipes and present their recommendations to supermarket giant, Woolworths.

The Woolworths representative will make the final decision on which products have the best chance on Woolies’ shelves.

“Recipe to Riches is a great format,” Howcroft said.

“It celebrates ideas, entrepreneurship, passion and the power of marketing. I am looking forward to meeting this year’s contestants and seeing if I can give them a hand with their success.”

The second season of the show where contestants present their much-loved recipes to the experts in the hope of turning them into riches is set to hit screens later this year.

A fourth representative from Woolworths will be the fourth expert, however it is yet to be finalised.

Image: From left to right: Darren Robertson, Carolyn Creswell and Russel Howcroft

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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