Affinity unveils Salvos’ Christmas campaign

Affinity unveils Salvos’ Christmas campaign

Affinity and the Salvation Army have teamed up to launch the Salvos’ second annual ‘Give a Lunch for Christmas’ campaign.

The integrated campaign encourages Australians to help fill 8000 empty plates by sharing photos of their festive lunches via Instagram, Facebook and Twitter.

The ‘sharing’ component will help raise awareness for those who don’t have access to a Christmas lunch, according to Affinity MD Luke Brown.

”The more people hear about it, the more donations we’re hoping to inspire,” he said.

“The campaign’s aimed directly at younger donators, with an affordable $10 giving someone in need a meal.

“It also seemed like the perfect audience to ask for help in generating a bit of free publicity, by sharing lunch photos and asking their friends to donate.”

The campaign involves TV, print, digital, outdoor and direct interactions.

Donations can be made via SalvosGiveaLunch.org.au.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]