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Reading: Affinity unveils Salvos’ Christmas campaign
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B&T > Advertising > Affinity unveils Salvos’ Christmas campaign
Advertising

Affinity unveils Salvos’ Christmas campaign

Staff Writers
Published on: 10th December 2012 at 10:33 AM
Staff Writers
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Affinity and the Salvation Army have teamed up to launch the Salvos’ second annual ‘Give a Lunch for Christmas’ campaign.

The integrated campaign encourages Australians to help fill 8000 empty plates by sharing photos of their festive lunches via Instagram, Facebook and Twitter.

The ‘sharing’ component will help raise awareness for those who don’t have access to a Christmas lunch, according to Affinity MD Luke Brown.

”The more people hear about it, the more donations we’re hoping to inspire,” he said.

“The campaign’s aimed directly at younger donators, with an affordable $10 giving someone in need a meal.

“It also seemed like the perfect audience to ask for help in generating a bit of free publicity, by sharing lunch photos and asking their friends to donate.”

The campaign involves TV, print, digital, outdoor and direct interactions.

Donations can be made via SalvosGiveaLunch.org.au.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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