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Reading: ABCs: Zoo looking dodgy as all weekly mags slip
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B&T > Media > ABCs: Zoo looking dodgy as all weekly mags slip
Media

ABCs: Zoo looking dodgy as all weekly mags slip

Staff Writers
Published on: 15th August 2013 at 6:45 PM
Staff Writers
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None of the major weekly titles enjoyed a positive result in the latest report, with lad’s mag Zoo looking increasingly vulnerable after shedding another huge chunk of its audience.

Bauer’s Woman’s Day continues to boast the highest weekly sales, posting a 4.2% dip off a high base, to 345,356.

Whilst the new owners have been on a culling spree in recent months inevitable speculation will fall on the fate of Zoo, which again lost more than 25% from its circulation, selling 14,400 less copies on average per week as the same time last year with 46,871.

See the full magazine ABC figures here.

Monthlies arrest decline, but not in fashion.

Has magazine decline bottomed out?

But, it was not the largest faller, with West Australian Newspapers’ classifieds title Quokka losing 31.3%, dropping to just 22,181 sales per week.

That’s Life lost the most copies overall, dropping 30,000, or 12.9%, whilst Famous also suffered with a 14.4% drop to 80,045. Pacific Magazines’ other weeklies New Idea (-4.4%) and Who (-8.9%) also felt the heat as consumer’s tighten their belts.

CEO Nick Chan told B&T the result for That’s Life showed “middle Australia” was “one of the toughest demographics to get to”.

Fairfax Media’s BRW also slipped back again by 17.4% against last year, with a circulation of 33,900.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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