A clap for Kmart
Shirley Ellis’ ‘The Clapping Song’ bursts forth in Kmart’s latest TVC created by BWM.
The TVC builds on the success of the ‘Bom Bom’ TVC which featured Sam the Womp’s catchy tune.
“Refreshing Kmart’s sound was part of our overarching strategy to evolve the brand, and further the fusion of great products and low prices that make Kmart irresistible,” Dion Workman, Kmart general manager marketing, said.
The campaign will launch nationally on Sunday, May 4 with the first of three 30 second TVCs, along with digital and outdoor activations such as an Instagram competition to support.
“Developing playful campaigns set to instantly recognisable tracks has become their trademark,” Mark Watkin, BWM managing director, said.
“This new campaign is a continuation of this distinct approach, and is all about finding new ways to engage with and inspire Australian’s of all ages.”
BWM was appointed as Kmart’s creative agency in 2012.
Check out the TVC below.
http://www.youtube.com/watch?v=5s_iWk8yD6U
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