WhiteGREY Boosts Design & Creative Offering; Names Reeshma Bhanji As ECD

Creative technology agency, whiteGREY has significantly boosted its design and creative offering appointing Reeshma Bhanji (lead image) to the role of executive creative director, based in Sydney.

Bhanji’s immediate focus is to lead the Scentre Group (Westfield) business with an additional responsibility to develop and deepen whiteGREY’s creative offering to drive business transformation for clients.

National CCO Chad Mackenzie said Bhanji’s appointment was a game changer for whiteGREY supporting the agency’s ongoing investment in outstanding talent. Having such a powerful creative and design thinker on the team will provide new perspective for clients and expands the agency’s brand design offering giving it a “designated home”.

Mackenzie said, “With a career built on a strong foundation of visual arts and design, Reeshma leans heavily into design, strategy and creativity to discover what will work for her clients’ brands to make their business better.”

“Reeshma helps see the world differently, creating powerful as well as beautiful client solutions using design thinking to grow her client’s businesses. She is well known to challenge conventions to create breakthrough brand experiences and her unique way of blending design, strategy and creativity is an exciting proposition to bring to market and is the next step in the evolution of whiteGREY’s already strong creative offering.”

Previously with The General Store as creative director and prior to that founder of Flying Fish Designs, Bhanji brings a wealth of experience from both agency and client side (Merivale and Bendon) to whiteGREY. Her expansive retail experience is garnered from working across brands such as Freedom, Rebel Sport, Aesop and Glasshouse Fragrances where she created award-winning campaigns and also lead strategy and creative thinking to create in-store spatial design experiences.

On her new appointment, Bhanji said: “While design thinking is a critical component of the creative process, my true passion lies in collaborating with my team and our clients to identify solutions that can genuinely foster the growth of their business. This human-centric approach is what drives great creative and design, and I’m thrilled to bring this perspective to both whiteGREY and its clients”.

Bhanji’s appointment is effective immediately.

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