Leading online women’s network 9Honey has launched its first dedicated podcast, Super Mums, hosted by 9Mums editor Kelly Baker and journalist Melinda Ayre.
Super Mums is not your average parenting podcast. It’s a funny, raw and honest look at the ups and downs of parenting, love, life and everything in between.
The podcast was created by Baker and Ayre, two single mums, and is aimed at other women who often feel the pressure to be “super mums” when in fact there is no such thing.
“We called the podcast Super Mums because we wanted something that was firmly tongue-in-cheek,” said Baker. “Do I think I’m a super mum? God no. The title is ironic and something both Mel and I giggle over. After all, what is a super mum?”
Ayre said the core of the podcast will be her long-term friendship with Baker and the type of life conversation they would have over dinner and a glass of wine.
“Kelly and I have known each other for over 15 years and have seen each other through three weddings, two husbands, four children, two divorces, one split, an array of dangerous liaisons, tears, laughter, hugs, hilarity and a truckload of champagne,” says Ayre.
“I’m not sure exactly where the podcast will go but I know it will be a lot of fun.”
The first episode of Super Mums covers a wide array of topics, including what to do when you love your child but don’t actually like them, breastfeeding, and also an interview with Today Extra presenter, Sonia Kruger.
“The chemistry between Kelly and Mel is incredible and you instantly feel like you are listening in on what is a fun and really interesting conversation,” said Kerri Elstub, Network Editor – 9Honey.
“Over the past nine months 9Honey has firmly established itself as a leader in the online women’s lifestyle space, with a unique audience of 1.473 million. I’m extremely excited about the launch of Super Mums, our first dedicated podcast for 9Honey, as we know it is content that will resonate with our readers.”
Super Mums is the latest podcast launched by Nine this year. Since January the media company has launched a number of podcasts, including the NRL podcast Six Tackles with Gus, hosted by James Bracey and featuring Phil Gould, The AFL Footy Show Unplugged, hosted byThe Footy Show’s Craig Hutchison and Rebecca Maddern, the relationship podcast Sweet Spot, hosted by Katherine Feeney, and the women’s sport podcast In Her Court, hosted by Sam Squiers.
Please login with linkedin to comment9honey
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]