Australian cycling brand 99 Bikes has seen an impressive 8 per cent increase in revenue within just three months after partnering with SAP Emarsys Customer Engagement. The business is now delivering personalised customer experiences that resonate with today’s mobile-first consumers, driving true loyalty and enhanced engagement.
By optimising the entire marketing process—from customer segmentation to campaign execution and performance analysis—99 Bikes is using SAP Emarsys’ AI-driven insights to identify the most profitable, under-served audience segments. Highly targeted, personalised omnichannel campaigns, delivered in real time, can now create new growth opportunities across different customer lifecycle stages.
With nearly half (49 per cent) of Australian customers now shopping on mobile in 2024, 99 Bikes’ customers can benefit from bringing online and in-store more closely together and will be leveraging SAP Emarsys’ mobile wallet feature to bridge the gap between digital and physical commerce – elevating the full shopping experience. 99 Bikes’ marketing team will also be empowered to save valuable time to focus on innovation and revenue by adopting the AI Product Finder, which transforms complex product data into engaging content, using natural language.
The importance of relevant and personalised content for customer engagement is supported by SAP Emarsys’ latest research, conducted among 2000 Australians which found that 21 per cent of consumers are loyal to brands that market to them in a more personalised manner.
In addition to the 8 per cent revenue increase, 99 Bikes has also experienced a notable rise in both average open rates and click rates across like-for-like audience segments since implementing SAP Emarsys.
“SAP Emarsys has empowered us to create tailored customer experiences that deliver real results. With personalised, real-time engagement across all touchpoints, we’re building lasting loyalty that helps us stay ahead in an increasingly competitive landscape,” said Logan McEwan, head of marketing at 99 Bikes.
“I love seeing customers launch campaigns in record time and achieve impressive results, and 99Bikes is no exception. What stands out about their approach is how they align with their core “Philosophies” or guiding values, one of which is AMP: Autonomy, Mastery, Purpose. With SAP Emarsys, they gain Autonomy—empowering them to fully leverage the platform’s capabilities in-house. They achieve Mastery by unlocking customer insights that help deliver meaningful, timely content across the right channels. And with Purpose, our platform is purpose-built for marketers, enabling 99Bikes to stay true to their mission of enriching mind, body, earth, and soul through the freedom of riding—creating deeper connections and delivering real value to their customers. A true win-win,” said Silvana Tagand, regional vice president, APJ, SAP Emarsys.
