B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: 99 Bikes Drives 8% Revenue Growth In Just Three Months With SAP Emarsys’ AI-Driven Personalisation
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > 99 Bikes Drives 8% Revenue Growth In Just Three Months With SAP Emarsys’ AI-Driven Personalisation
Technology

99 Bikes Drives 8% Revenue Growth In Just Three Months With SAP Emarsys’ AI-Driven Personalisation

Staff Writers
Published on: 16th October 2024 at 8:54 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Australian cycling brand 99 Bikes has seen an impressive 8 per cent increase in revenue within just three months after partnering with SAP Emarsys Customer Engagement. The business is now delivering personalised customer experiences that resonate with today’s mobile-first consumers, driving true loyalty and enhanced engagement.

By optimising the entire marketing process—from customer segmentation to campaign execution and performance analysis—99 Bikes is using SAP Emarsys’ AI-driven insights to identify the most profitable, under-served audience segments. Highly targeted, personalised omnichannel campaigns, delivered in real time, can now create new growth opportunities across different customer lifecycle stages.

With nearly half (49 per cent) of Australian customers now shopping on mobile in 2024, 99 Bikes’ customers can benefit from bringing online and in-store more closely together and will be leveraging SAP Emarsys’ mobile wallet feature to bridge the gap between digital and physical commerce – elevating the full shopping experience. 99 Bikes’ marketing team will also be empowered to save valuable time to focus on innovation and revenue by adopting the AI Product Finder, which transforms complex product data into engaging content, using natural language.

The importance of relevant and personalised content for customer engagement is supported by SAP Emarsys’ latest research, conducted among 2000 Australians which found that 21 per cent of consumers are loyal to brands that market to them in a more personalised manner.

In addition to the 8 per cent revenue increase, 99 Bikes has also experienced a notable rise in both average open rates and click rates across like-for-like audience segments since implementing SAP Emarsys.

“SAP Emarsys has empowered us to create tailored customer experiences that deliver real results. With personalised, real-time engagement across all touchpoints, we’re building lasting loyalty that helps us stay ahead in an increasingly competitive landscape,” said Logan McEwan, head of marketing at 99 Bikes.

“I love seeing customers launch campaigns in record time and achieve impressive results, and 99Bikes is no exception. What stands out about their approach is how they align with their core “Philosophies” or guiding values, one of which is AMP: Autonomy, Mastery, Purpose. With SAP Emarsys, they gain Autonomy—empowering them to fully leverage the platform’s capabilities in-house. They achieve Mastery by unlocking customer insights that help deliver meaningful, timely content across the right channels. And with Purpose, our platform is purpose-built for marketers, enabling 99Bikes to stay true to their mission of enriching mind, body, earth, and soul through the freedom of riding—creating deeper connections and delivering real value to their customers. A true win-win,” said Silvana Tagand, regional vice president, APJ, SAP Emarsys.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: sap emarsys
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?