B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: 7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > 7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy
Marketing

7-Eleven Partners With Adobe And Microsoft To Accelerate Digital Strategy

Staff Writers
Published on: 1st December 2020 at 7:57 AM
Staff Writers
Share
3 Min Read
SHARE

7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. 

With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 

7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across both physical and digital retail environments.  

“The convenience customer now, but even more so by 2030, expects brands to provide digital channels which complement the physical retail experience,” he said. 

“Our technology ambition is all about making our customers’ lives easier by providing products and services when, where and how they want them.” 

Through Adobe and Microsoft, Eyears said 7-Eleven would be able to leverage ecosystems of products that worked together, reducing the complexity of systems and multiple individual vendors.  

“We’ll have more sophisticated plug and play capability for new innovations, enabling us to continue leading the way in convenience for our customers,” Eyears said.  

“We’ll also be able to spin up trials and capture new opportunities much more quickly and deliver personalised value for customers while reducing the impact these innovations can sometimes have on our store teams. 

“The way we do business is going to become simpler, easier and much more efficient.”  

Adobe Australia and New Zealand Managing Director Suzanne Steele said Adobe had been working with 7-Eleven on its strategic digital transformation for more than 18 months. 

“It began with discovery and strategy workshops and continues to this day collaborating with many stakeholders on new innovations, delivery and implementation services,” she said.  

“By building its unique, multi-channel customer journey, enabled across Adobe Experience Manager, Campaign, Analytics, Commerce Cloud and Microsoft Dynamics 365, the team at 7-Eleven and Adobe Consulting Services (ACS) has gone live with the ‘My 7-Eleven app’ and a new digital front door and website, offering customers personalised digital experiences at scale.  

“And the real excitement for 7-Eleven customers is that we are only just getting started.”  

Microsoft Australia Managing Director Steven Worrall said he was delighted to be partnering with 7-Eleven on its ongoing digital transformation.  

“We have worked with the business to transition its data centres and SAP environment on to the Azure cloud and are now partnering as 7-Eleven hones its data and platform strategy designed to accelerate the opportunity for innovation,” he said. 

“Creating a single source of truth for the enterprise and providing Power BI to franchisees will deliver unprecedented insights about how the business is performing, right down to store level and where there are opportunities for improvement.”  

Eyears said partners and vendors working together alongside the 7-Eleven team had been key to the ongoing success of its latest transformation. 

“Our partners are helping us push the boundaries of what’s possible, setting us up for the next decade.” 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 7-Eleven, Adobe, Microsoft
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cymbal Agency Appoints Christa Muller As Senior Account Manager
15/07/2025
Youfoodz Spotlights Ready-To-Eat Meals In First Work From Saatchi & Saatchi
15/07/2025
Rhonda’s Recipe for Murder: Netflix Eyes Mandy McElhinney For ‘Mushroom Killer’ Role
15/07/2025
Bianca Falloon.
Ryvalmedia Wins Media Account For Adrenaline Experiences, Expanding Partnership With Big Red Group
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?