303 MullenLowe has appointed senior CX practitioner Becky Bishop to its ranks. She joins as director customer experience to expand the already growing CX offering at the agency, which manage Audi CX amongst other clients.

Bishop has twenty years of global experience in customer strategy, CX and CRM having worked in London, Edinburgh and Sydney with iconic brands such as MasterCard, Qantas, BarclayCard and Unicef.

Announcing the hire in Sydney, MD Joanna Gray said, “Becky is a brilliant planning all-rounder who can join the dots between what customers need and how businesses operate – she’s a straight talker who brings a holistic view of the customer, bags of energy and world class experience.

“Being an agency that works with clients to ensure brand promise is matched by brand experience we need a collective of smart strategic thinkers who can holistically appraise the complete customer journey. Afterall we believe a brand is only as strong as its weakest link. So we seek to deliver our clients an unfair share of attention by making every touch point count. Becky is an important part of that strategic hub.”

Bishop joins from CHE Proximity where she headed up the experience planning offering across Sydney and Melbourne offices, on clients including Telstra, NRMA and ING. Before this, she was Executive Planning Director at MercerBell, having relocated to Sydney from London in 2011.