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Reading: 303 MullenLowe Snares CHEP’s Becky Bishop As Its Director Of Customer Experience
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B&T > Advertising > 303 MullenLowe Snares CHEP’s Becky Bishop As Its Director Of Customer Experience
Advertising

303 MullenLowe Snares CHEP’s Becky Bishop As Its Director Of Customer Experience

Staff Writers
Published on: 29th August 2019 at 4:19 PM
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303 MullenLowe has appointed senior CX practitioner Becky Bishop to its ranks. She joins as director customer experience to expand the already growing CX offering at the agency, which manage Audi CX amongst other clients.

Bishop has twenty years of global experience in customer strategy, CX and CRM having worked in London, Edinburgh and Sydney with iconic brands such as MasterCard, Qantas, BarclayCard and Unicef.

Announcing the hire in Sydney, MD Joanna Gray said, “Becky is a brilliant planning all-rounder who can join the dots between what customers need and how businesses operate – she’s a straight talker who brings a holistic view of the customer, bags of energy and world class experience.

“Being an agency that works with clients to ensure brand promise is matched by brand experience we need a collective of smart strategic thinkers who can holistically appraise the complete customer journey. Afterall we believe a brand is only as strong as its weakest link. So we seek to deliver our clients an unfair share of attention by making every touch point count. Becky is an important part of that strategic hub.”

Bishop joins from CHE Proximity where she headed up the experience planning offering across Sydney and Melbourne offices, on clients including Telstra, NRMA and ING. Before this, she was Executive Planning Director at MercerBell, having relocated to Sydney from London in 2011.

Bishop added, “I’m excited to join a team of clever and lovely people at 303. They have great clients and it’s a time of big change and opportunity in the agency offering – they already have a strong CX capability and I’m here to extend this to more clients.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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