30 Under 30 A Decade On: Lindsay Crump

Have you heard the good news? B&T’s 30 Under 30 Awards are back for its 11th year, and we’re officially open for entry.

For those who don’t know, B&T‘s 30 Under 30 Awards are widely regarded as the leading showcase for the best and brightest young talent working across marketing communications.

In honour of our upcoming awards, we’re taking a look back (10 years to be exact), to see where our 2011 winners are now.

Today, we’re chatting with Lindsay Crump.

Back in 2011, Lindsay was the director, GMR Marketing Australia, a leading USA sport, entertainment and music engagement, experiential, sponsorship and PR agency.

Now, she is back working in a similar marketing specialty in the education sector as the director, engagement marketing at Western Sydney University. Lindsay leads a team across corporate and brand partnerships, primary and high school engagement programs, and events (corporate, brand, recruitment and PR).

Since winning a 30 Under 30 award, Lindsay has worked agency side and then client side, for GMR marketing (agency) then client side (News Corp [Fox Sports then News Corp NSW], to now Western Sydney University). She has worked across a range of sectors – entertainment, sports, media and education. Lindsay has also worked in the motor industry (Toyota), telecom industry (Vodafone) and agency side mostly in sponsorships and experiential.

lindsay crump

How did you feel winning a B&T 30 Under 30?

I felt honoured to be recognised by the industry and peers. I was 26 at the time so it was an exciting time.

Do you think you winning has affected your career at all?

Not my career directly but indirectly it helped to confirm that I was in an exciting industry. I realised that working on marketing projects you are passionate about is vital to success so I’ve paved the way of my career by ensuring I work for brands or sectors I am passionate about.

What’s your favourite part about the industry?

The variety. I love that every day is completely different and each marketing speciality, while they interlink and work collaboratively with one another, is completely different. From PR launches to rebranding, media buying to partnerships, digital platforms to events, market research and data analytics to creative strategy – we work in such a diverse industry which makes it interesting and exciting professionally.

What do you think needs changing?

With digital marketing channels, data analytics and digital personalisation front and centre for so many brands these days, I think it’s crucial that the face to face engagement with your customer base is not de-prioritised. Engaging with your target audience face to face whether it be through market research, product and marketing creative testing, creating experiences for them to immerse themselves in your brand and so on is as important today as it was 10 years ago.

What’s been your biggest achievement?

The engagement work my team implement daily at Western Sydney University is personally and professionally the most rewarding work I’ve experienced in my career. One of the areas my team is responsible for is creating and delivering a range of unique life changing opportunities for low-socio economic primary and high school students, Pacifika and Aboriginal and Torres Strait Islander students through a range of ongoing on and off campus programs, events and mentoring opportunities. It provides them with a platform to learn about and experience University life – let alone to explore their career options with support networks guiding them along the way. We change lives every day through the experiences we create and implement so it is extremely humbling to see the work you do make a difference.

If you weren’t in adland, what would you be doing?

A sports presenter/commentator.

Ultimate travel destination?

Virgin Galactic travel into space.

What’s a hidden talent you have?

Music – DJing and playing a range of musical instruments (saxophone, piano and drums).

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30 under 30 a decade on lindsay crump