30 Under 30 A Decade On: Jye Smith

30 Under 30 A Decade On: Jye Smith
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Have you heard the good news? B&T’s 30 Under 30 Awards are back for its 11th year, and we’re officially open for entry.

For those who don’t know, B&T‘s 30 Under 30 Awards are widely regarded as the leading showcase for the best and brightest young talent working across marketing communications.

In honour of our upcoming awards, we’re taking a look back (10 years to be exact), to see where our 2011 winners are now.

Today, we’re chatting with Jye Smith.

Back in 2011, Jye was setting up the content studio for Weber Shandwick in Australia as digital strategist. He said: “It was one of those titles that is vague enough to let you get away with making up your job.”

These days, Jye has, in his words, become a cliché as a slashie. Most recently, he founded a creative and strategy coaching business called You’re Good, Get Better, but his day job is actually as an independent strategist/podcast producer/copywriter/agency consultant.  He also sits on the board of Vibewire  

Read more from Jye below on what his life’s been like since winning a B&T 30 Under 30 gong.

Jye smith  

How did you feel winning a B&T 30 Under 30? 

I was absolutely chuffed – it was really humbling.  It was the first time I took pride in my age rather than being vague to try and make people take me seriously.  But spoiler alert: people still don’t take me seriously. 

Do you think you winning has affected your career at all? 

Without a doubt.  It was a real marker on my resumé, but also a great talking point for the agency moving forward.   

Although I don’t really use it like that anymore – I’m middle-aged in advertising; not young enough to be considered innovative nor old enough to be considered wise.   

What’s your favourite part about the industry? 

It’s getting the work done. Clients pay strategists to think about thinking, and creatives to ink out ideas.  

After working this summer break for my father’s oyster business, I couldn’t wait to get back into PowerPoint and worry about font size. 

What do you think needs changing? 

Female creative directors.  We have a problem few are proactively addressing. I recently interviewd Lizi Hamer for the Maker & Creator podcast who provided some amazing insight into why this is an issue. 

And not just female creatives – just anyone who isn’t a white male.  

What’s been your biggest achievement?  

Does not having (another) breakdown count? 

Establishing the Weber Shandwick regional digital and content operations in 11 countries through six major studios with Jon Wade.  

If you weren’t in adland, what would you be doing?  

I’d join the police force, but they probably wouldn’t have me.  So my second choice has always been becoming a teacher. 

Ultimate bucket list item? 

Exploring Antarctica. Also, going in one of those hot dog eating competitions.  

What’s a hidden talent you have? 

Karaoke – but that’s definitely not hidden. Ask anyone at Redengine. And before you ask – A Whole New World, Hotel California and Smooth.   

Please login with linkedin to comment

30 under 30 a decade on

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]