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Reading: 25 Fresh Acts Join SXSW Music Roster
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B&T > Marketing > 25 Fresh Acts Join SXSW Music Roster
Marketing

25 Fresh Acts Join SXSW Music Roster

Staff Writers
Published on: 23rd August 2024 at 9:00 AM
Edited by Staff Writers
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SXSW Sydney has unveiled the latest additions to the lineup and offered an overview of the range of artists and experiences that will define this year’s event, with over 25 fresh acts joining the already buzzy roster.

Last year, SXSW Sydney music showcases saw the city come alive as iconic venues and live entertainment institutions played host to a diverse array of emerging artists from around the world — cementing its place as the ultimate hub for music discovery and connection.

This year, badgeholders will have the unique opportunity to gain insights from global cultural and creative leaders through a range of conference talks, panels, and meetups. Engage with music industry veterans discussing topics such as Breaking Asia, Global Trends in Indie Marketing and Live A&R Feedback workshops. Newly announced speakers include booking legends Marty Diamond and Larry Webman (Wasserman), A&R manager Samantha Urbani (Secretly Group), iconic Indian composer and musician A.R. Rahman, and more.

Plus, joining a stellar lineup of previously announced emerging stars and international sensations like Jorja Smith, Ayesha Madon, Voice of Baceprot and Nick Ward, over 25 fresh acts including 2touch (NSW), Heno. (USA), dogworld (VIC), GIMMY (NSW), Kurilpa Reach (QLD), and recently-minted platinum party master Touch Sensitive (LA via NSW).

SXSW Sydney will also be flaunting the best of the APAC region, with artists like Berlin Psycho Nurses (China), KATHMANDU (Indonesia), mindfreakk (Indonesia), and YONLAPA (Thailand) all making their Australian debut.

Music Badges and Wristbands are on sale now. The next price rise for Badges is August 30 (next week)! Secure yours today to save up to $400.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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