2020 Is Here. Let’s Kick Its Marketing Butt
In this guest post, Sonia Majkic (pictured below), co-founder of 3 Phase Marketing, offers her tips to help you fulfil your marketing New Year’s resolutions…
A new year brings about the ideal time to assess business performance, review marketing initiatives, which let’s be frank, is the critical driver for every business.
Now I certainly don’t expect you to read all the marketing blogs and listen to the hottest marketing podcasts, that’s my job as a marketing professional. Therefore, I have neatly compiled the top 3 marketing predictions for 2020 – based on by our experiences in 2019 and predicted by the world’s best marketing experts. Packaged up right here for you to read while you are hopefully lounging by the pool this January.
Here are the three key marketing areas you need to be focusing on in 2020.
- Personal branding
Think about some of the most successful brands in the world right now. Tesla, Amazon, Facebook – most people know who their founders are. The days of flying under the radar are well and truly over. And choosing to remain mysterious (because this is a choice) costs you more money in the long run.
Here is a great case study from our agency. We manage the digital marketing and personal brand for a leading vasectomy doctor in Australia; Dr Snip (Dr Nick Demeduik). Dr Snip (Nick) has been investing in personal branding for over ten years through traditional channels, unique online content and collaborating with key influencers.
Today, he is reaping the rewards. Search volumes for Dr Snip are through the roof and outperform all other ad groups and search terms such a ‘vasectomy’ and ‘contraception’. Prospective patients searching for ‘Dr Snip’ yield a lower cost per click, drive higher conversions on the website and deliver the most economical cost per acquisition compared to any other channel or Google ad group.
Patients are looking for Dr Snip (Nick) because they know him and trust him as a leading expert. Make no mistake: your personal brand drives sales.
- Introduce Automation. Now.
How many times have you heard that companies who successfully deliver outstanding customer experiences consistently do better than their competitors? Now automation is nothing new but so few companies actually fully utilise it and its ability to enhance their customers’ experience online.
Basically, if you want to do well in 2020, you are going to have to leverage automation. Understanding what your customers value and expect in every touchpoint of the customer lifecycle in your business is essential for retention, satisfaction and repeat business. You don’t have an option if you wish to stay competitive – its critical and customers pretty much expect it nowadays. There is a bit of work involved upfront with journey mapping and content development, but once you’re set up you a right to go. Some leading automation platforms in the market for customer retention and upselling are Infusion Soft, Active Campaign and Hubspot.
- Conversion Rate Optimisation
What does conversion rate optimisation even mean? Conversion on your website is just a long fancy word for making a sale or generating a lead from your website. You’ve always been driving traffic to your website, right? But you may be wondering how you increase the rate of conversions on your site. Well, you need to optimise what’s already there. Constantly.
Think of your website as a living form; it’s not a set and forget. It continually needs refinement and optimisation.
Here are some tips on increasing CRO on your website:
- Personalisation. Build landing pages within your website for specific audiences
- Strong headlines and opening statements
- Site speed; make it lightning fast
- Easy to use, custom enquiry forms that encourage conversions
- Calls-to-action buttons everywhere, make it sticky (buy, share, call)
- Gated content that is actually meaningful
- Unique reports and downloadable free reports
For 2020, it’s not about spending more money on ads to increase traffic and conversions. It’s about improving what you already have to gain more sales and conversion on your existing site. CRO is an on-going review that requires regular testing and optimisation that needs to be factored into your monthly marketing activities and budget.
With a new year comes all new opportunities and challenges, and of course, brand new trends taking the front and centre spot of the marketing game. As marketers, you need to know what’s key for 2020 and there’s no better place to start than with personal branding for leaders and branding for companies, upping the automation and investing in conversion rate optimisation.
2020 is here. Let’s kick its marketing butt.
Please login with linkedin to comment
Sonia MajkicLatest News
NGINX Launch Parodic “Investigative Reporter” Campaign Via The Misfits Media
The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]
Trade Publisher AMT Acquires Radio Today
Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]
Aussie Icons Peter Alexander And Paddle Pop Team Up For New Collection
You can now buy Paddle Pop-themed pyjamas. Although Magnum, Gaytime or Zooper Dooper arguably sounds a lot sexier.
IVE Acquires Active Display Group & AFI Branding Solutions
IVE Group announces new acquisitions & yet further confirmation it's not spent lockdown watching bad daytime television.
MediaHub Australia Appoints Chief Operating Officer As Part Of Major Restructure
Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]
Life In Lockdown: How The Trade Desk’s Melbourne Office Has Become One Of The Most Successful In The Business
For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]
Two Gs Spices Up Roster With Mad Mex Win
Independent creative agency Two Gs, started by creative directors Matt Geersen and John Gault, has been appointed by Mad Mex.
Nine Network Prepares To Re-Sign NRL Contract For A Cool $600 Million
Reports Seven & 10 were chasing the NRL rights appear untrue. Again, not the first nor last time B&T's spun you a line.
The Monkeys And Mountain Goat Beer Do ‘Suits’ With New Campaign “Goat, Goat & Goat – Attorneys At Law”
Who doesn't love to have a beer brand on the agency's books? Well, zero-alcohol and fruit-infused aside, that is.
Krystyna Frassetto Promoted To Managing Director of M&C Saatchi Sport & Entertainment
Krystyna Frassetto appointed MD of M&C Saatchi's Sport & Entertainment and can quote Don Bradman's batting average.
“I Do Sh*ts With More Backbone Than You!” Hannah Gadsby Calls Out Netflix Executive Over Dave Chappelle Comedy
Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix. Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]
Samsung Launches First Branded Podcast In Partnership With Acast
Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]
“The Internet Has Been Won!” TV Reporter Goes Viral After Skateboarding Through Silky Smooth Live Report
Skateboarding TV reporter owns the internet. Stranger yet, not one do-gooder moaning about his lack of helmet.
“Complete Vindication”: Copyright Tribunal Accepts New Licences From Isentia & Meltwater Following Four-Year Battle
It's said only the lawyers win in these defamation cases, but the lawyers' BMW dealership & Tiffany jeweller also win.
Bankwest Launches “For The Love Of Less” Campaign Via Union
Think your non-existent savings and massive credit card debt deserve a lot better? Give this Bankwest spot a look-in.
DocuSign Encourages Businesses To ‘Next Time, DocuSign’ In New Campaign Via Hardhat
DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]
Sunday TV Wrap: The Block Wins The Night With Over A Million Viewers For Backyard Reveals
Do you ever watch The Block and secretly concede "my relationship simply could not survive a bathroom renovation"?
Experience Design Agency Imagination Announces New Hires
Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]
DoorDash Launches First Australian Brand Campaign “We DoorDash” Via Cummins&Partners
Lockdown got you thinking you'll never leave the house again? DoorDash (& Jimmy Brings) makes it a distinct possibility.
And So It Begins! Michael Hill Jeweller Launches Its Christmas Campaign Via CHE Proximity
First of the Chrissie ads are here! So brace yourself for an avalanche of turkeys, nauseating families & Curtis Stone.
Switch Appoints Matt Watson To Technical Director
Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]
Gumtree, CarsGuide & Autotrader Announce Leadership Changes
Gumtree, CarsGuide & Autotrader announce leadership changes, all of whom can get you a top deal on a 2018 Suzuki Swift.
Sailor Jerry Rolling Stone Australia Awards To Return For 2022, Featuring Live Music Roadshow
Rolling Stone Australia publisher The Brag Media has announced that the Sailor Jerry Rolling Stone Australia Awards will be back for a second year in 2022, with a star-studded party to reunite the music industry following extended lockdowns. For the first time, a free live event series will spearhead the return of live music in […]
“Dangerous, Irresponsible, Unethical”: Young Adlanders Are Having Their Say About Climate Change In Comms Declare’s Future Leaders Survey
Adland declares time's up for fossil fuel polluters. B&T stresses that doesn't extend to the service station meat pie.
It’s Time To Put The Creative In CTV: Take Part In B&T And Unruly’s Connected TV Survey!
This easy survey is a mere five minutes of your time. Okay, 10 minutes if you're a bit on the dopey side.
Leo Burnett Releases Major Study Into Post-Lockdown Australia
Has COVID made you look deep down inside yourself? If it hasn't, why not just steal from this 109-page Leos report.
DDB Melbourne Snares whiteGREY’s Katie Firth As Managing Partner
DDB Melbourne nabs Katie Firth for managing partner role. Goes against the typical Melbourne all black for press photo.
Magnum & Co Announces Change In Ownership, As Founder Michelle Hampton Exits After 16 Years
Independent brand communications agency, Magnum & Co, has today announced that Director and Co-owner, Katie Barclay, has acquired the business as Founder, Chairperson and majority shareholder, Michelle Hampton, exits.
Dettol Helps Kids Wave Goodbye To Germs With New Program For Global Handwashing Day
Dettol today announced it has developed a play-based program, ‘Catch a Habit’, to teach Australian children to adopt good hand hyg
Tis’ The Season To Turn Shoppers Into Buyers
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
