B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: 2020 Is Here. Let’s Kick Its Marketing Butt
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Opinion > 2020 Is Here. Let’s Kick Its Marketing Butt
Opinion

2020 Is Here. Let’s Kick Its Marketing Butt

Staff Writers
Published on: 9th January 2020 at 9:05 AM
Staff Writers
Share
6 Min Read
SHARE

In this guest post, Sonia Majkic (pictured below), co-founder of 3 Phase Marketing, offers her tips to help you fulfil your marketing New Year’s resolutions…

A new year brings about the ideal time to assess business performance, review marketing initiatives, which let’s be frank, is the critical driver for every business.

Now I certainly don’t expect you to read all the marketing blogs and listen to the hottest marketing podcasts, that’s my job as a marketing professional. Therefore, I have neatly compiled the top 3 marketing predictions for 2020 – based on by our experiences in 2019 and predicted by the world’s best marketing experts. Packaged up right here for you to read while you are hopefully lounging by the pool this January.

Here are the three key marketing areas you need to be focusing on in 2020.

  1. Personal branding

Think about some of the most successful brands in the world right now. Tesla, Amazon, Facebook – most people know who their founders are. The days of flying under the radar are well and truly over. And choosing to remain mysterious (because this is a choice) costs you more money in the long run.

Here is a great case study from our agency. We manage the digital marketing and personal brand for a leading vasectomy doctor in Australia; Dr Snip (Dr Nick Demeduik). Dr Snip (Nick) has been investing in personal branding for over ten years through traditional channels, unique online content and collaborating with key influencers.

Today, he is reaping the rewards. Search volumes for Dr Snip are through the roof and outperform all other ad groups and search terms such a ‘vasectomy’ and ‘contraception’. Prospective patients searching for ‘Dr Snip’ yield a lower cost per click, drive higher conversions on the website and deliver the most economical cost per acquisition compared to any other channel or Google ad group.

Patients are looking for Dr Snip (Nick) because they know him and trust him as a leading expert. Make no mistake: your personal brand drives sales.

  1. Introduce Automation. Now. 

How many times have you heard that companies who successfully deliver outstanding customer experiences consistently do better than their competitors? Now automation is nothing new but so few companies actually fully utilise it and its ability to enhance their customers’ experience online.

Basically, if you want to do well in 2020, you are going to have to leverage automation. Understanding what your customers value and expect in every touchpoint of the customer lifecycle in your business is essential for retention, satisfaction and repeat business. You don’t have an option if you wish to stay competitive – its critical and customers pretty much expect it nowadays. There is a bit of work involved upfront with journey mapping and content development, but once you’re set up you a right to go. Some leading automation platforms in the market for customer retention and upselling are Infusion Soft, Active Campaign and Hubspot.

  1. Conversion Rate Optimisation 

What does conversion rate optimisation even mean? Conversion on your website is just a long fancy word for making a sale or generating a lead from your website. You’ve always been driving traffic to your website, right? But you may be wondering how you increase the rate of conversions on your site. Well, you need to optimise what’s already there. Constantly.

Think of your website as a living form; it’s not a set and forget. It continually needs refinement and optimisation.

Here are some tips on increasing CRO on your website:

  • Personalisation. Build landing pages within your website for specific audiences
  • Strong headlines and opening statements
  • Site speed; make it lightning fast
  • Easy to use, custom enquiry forms that encourage conversions
  • Calls-to-action buttons everywhere, make it sticky (buy, share, call)
  • Gated content that is actually meaningful
  • Unique reports and downloadable free reports

For 2020, it’s not about spending more money on ads to increase traffic and conversions. It’s about improving what you already have to gain more sales and conversion on your existing site. CRO is an on-going review that requires regular testing and optimisation that needs to be factored into your monthly marketing activities and budget.

With a new year comes all new opportunities and challenges, and of course, brand new trends taking the front and centre spot of the marketing game. As marketers, you need to know what’s key for 2020 and there’s no better place to start than with personal branding for leaders and branding for companies, upping the automation and investing in conversion rate optimisation.

2020 is here. Let’s kick its marketing butt.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Sonia Majkic
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?