2020 Is Here. Let’s Kick Its Marketing Butt

2020 Is Here. Let’s Kick Its Marketing Butt
SHARE
THIS



In this guest post, Sonia Majkic (pictured below), co-founder of 3 Phase Marketing, offers her tips to help you fulfil your marketing New Year’s resolutions…

A new year brings about the ideal time to assess business performance, review marketing initiatives, which let’s be frank, is the critical driver for every business.

Now I certainly don’t expect you to read all the marketing blogs and listen to the hottest marketing podcasts, that’s my job as a marketing professional. Therefore, I have neatly compiled the top 3 marketing predictions for 2020 – based on by our experiences in 2019 and predicted by the world’s best marketing experts. Packaged up right here for you to read while you are hopefully lounging by the pool this January.

Here are the three key marketing areas you need to be focusing on in 2020.

  1. Personal branding

Think about some of the most successful brands in the world right now. Tesla, Amazon, Facebook – most people know who their founders are. The days of flying under the radar are well and truly over. And choosing to remain mysterious (because this is a choice) costs you more money in the long run.

Here is a great case study from our agency. We manage the digital marketing and personal brand for a leading vasectomy doctor in Australia; Dr Snip (Dr Nick Demeduik). Dr Snip (Nick) has been investing in personal branding for over ten years through traditional channels, unique online content and collaborating with key influencers.

Today, he is reaping the rewards. Search volumes for Dr Snip are through the roof and outperform all other ad groups and search terms such a ‘vasectomy’ and ‘contraception’. Prospective patients searching for ‘Dr Snip’ yield a lower cost per click, drive higher conversions on the website and deliver the most economical cost per acquisition compared to any other channel or Google ad group.

Patients are looking for Dr Snip (Nick) because they know him and trust him as a leading expert. Make no mistake: your personal brand drives sales.

  1. Introduce Automation. Now. 

How many times have you heard that companies who successfully deliver outstanding customer experiences consistently do better than their competitors? Now automation is nothing new but so few companies actually fully utilise it and its ability to enhance their customers’ experience online.

Basically, if you want to do well in 2020, you are going to have to leverage automation. Understanding what your customers value and expect in every touchpoint of the customer lifecycle in your business is essential for retention, satisfaction and repeat business. You don’t have an option if you wish to stay competitive – its critical and customers pretty much expect it nowadays. There is a bit of work involved upfront with journey mapping and content development, but once you’re set up you a right to go. Some leading automation platforms in the market for customer retention and upselling are Infusion Soft, Active Campaign and Hubspot.

  1. Conversion Rate Optimisation 

What does conversion rate optimisation even mean? Conversion on your website is just a long fancy word for making a sale or generating a lead from your website. You’ve always been driving traffic to your website, right? But you may be wondering how you increase the rate of conversions on your site. Well, you need to optimise what’s already there. Constantly.

Think of your website as a living form; it’s not a set and forget. It continually needs refinement and optimisation.

Here are some tips on increasing CRO on your website:

  • Personalisation. Build landing pages within your website for specific audiences
  • Strong headlines and opening statements
  • Site speed; make it lightning fast
  • Easy to use, custom enquiry forms that encourage conversions
  • Calls-to-action buttons everywhere, make it sticky (buy, share, call)
  • Gated content that is actually meaningful
  • Unique reports and downloadable free reports

For 2020, it’s not about spending more money on ads to increase traffic and conversions. It’s about improving what you already have to gain more sales and conversion on your existing site. CRO is an on-going review that requires regular testing and optimisation that needs to be factored into your monthly marketing activities and budget.

With a new year comes all new opportunities and challenges, and of course, brand new trends taking the front and centre spot of the marketing game. As marketers, you need to know what’s key for 2020 and there’s no better place to start than with personal branding for leaders and branding for companies, upping the automation and investing in conversion rate optimisation.

2020 is here. Let’s kick its marketing butt.

Please login with linkedin to comment

Sonia Majkic

Latest News

NGINX Launch Parodic “Investigative Reporter” Campaign Via The Misfits Media
  • Marketing
  • Media

NGINX Launch Parodic “Investigative Reporter” Campaign Via The Misfits Media

The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]

Trade Publisher AMT Acquires Radio Today
  • Media

Trade Publisher AMT Acquires Radio Today

Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]

MediaHub Australia Appoints Chief Operating Officer As Part Of Major Restructure
  • Media

MediaHub Australia Appoints Chief Operating Officer As Part Of Major Restructure

Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]

Life In Lockdown: How The Trade Desk’s Melbourne Office Has Become One Of The Most Successful In The Business
  • Opinion
  • Technology

Life In Lockdown: How The Trade Desk’s Melbourne Office Has Become One Of The Most Successful In The Business

For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]

Opinion

by B&T Magazine

B&T Magazine
“I Do Sh*ts With More Backbone Than You!” Hannah Gadsby Calls Out Netflix Executive Over Dave Chappelle Comedy
  • Media

“I Do Sh*ts With More Backbone Than You!” Hannah Gadsby Calls Out Netflix Executive Over Dave Chappelle Comedy

Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix.  Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]

Samsung Launches First Branded Podcast In Partnership With Acast
  • Media

Samsung Launches First Branded Podcast In Partnership With Acast

Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]

DocuSign Encourages Businesses To ‘Next Time, DocuSign’ In New Campaign Via Hardhat
  • Advertising
  • Campaigns

DocuSign Encourages Businesses To ‘Next Time, DocuSign’ In New Campaign Via Hardhat

DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]

Experience Design Agency Imagination Announces New Hires
  • Marketing

Experience Design Agency Imagination Announces New Hires

Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]

Switch Appoints Matt Watson To Technical Director
  • Media
  • Technology

Switch Appoints Matt Watson To Technical Director

Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]

Tis’ The Season To Turn Shoppers Into Buyers
  • Opinion
  • Technology

Tis’ The Season To Turn Shoppers Into Buyers

Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]

Opinion

by B&T Magazine

B&T Magazine