It’s 2016’s 10 Most Complained About Ads (Well, It’s The UK’s Version Anyway)

It’s 2016’s 10 Most Complained About Ads (Well, It’s The UK’s Version Anyway)
SHARE
THIS



If there’s one absolute guarantee about making an expensive TVC, someone out there in viewer land is going to complain about it.

In December, B&T unveiled the ads that Aussies moaned about the most in 2016 and today we’ve got the top 10 ads that got up UK viewers’ noses. The list was compiled by the UK’s Advertising Standards Authority publishes and every ad on the list were deemed “offensive” by complainants.

Here are the top 10:

10. Maltesers. Received 151 complaints that the ad was offensive to disabled people and overly sexual. The complaints were dismissed.

9. Gourmet Burger Kitchen. Received 195 complaints and was deemed offensive to vegans and vegetarians. The complaints were dismissed.

CZAPvt9WsAAJoiT

8. Head Office. Received 216 complaint and was deemed sexist to women. The complaints were dismissed.

7. Paddy Power. Received 220 complaints and was deemed racially offensive and was anti-English. The complaints were dismissed.

6. Smart Energy GB. Received 253 complaints regarding the use of excessive violence. The complaints were dismissed.

5. Paddy Power (again). Received 450 complaints regarding animal cruelty and was offensive to blind people. The complaints were dismissed.

4. Moneysupermaket.com. Received 530 complaints that the ad was overly sexual in nature and featured homosexual men. The complaints were dismissed.

3. Match.com. Received 896 complaints relating to its lesbian and overly sexual nature. It was banned from being shown in children’s programming.

2. Moneysupermarket.com (again). Received 898 complaints due to its sexual nature, while others complained it was homophobic. The complaints were dismissed.

1.Moneysupermarket.com (third time). The ad was deemed not suitable for children due to the sexual nature of the dance routines. The complaints were dismissed.

Please login with linkedin to comment

Advertising Standards Bureau Newspaper of The Year Finalists The Today SHow

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.