Sizmek has announced the industry’s first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats.
Combined with Sizmek’s existing data enablement, creative optimization and media execution capabilities, Peer39 by Sizmek diminishes risk exposure, increases brand protection by further supporting brand integrity, and improves media spend efficiency by limiting dollars wasted on fraudulent activity.
Additionally, the company is unveiling an enhanced iteration of its post-buy verification dashboard now including video — providing a consolidated, ad server agnostic advertiser and campaign reporting.
Sizmek VP of product management Oren Regev said: “As the needs of our clients always come first, we perpetually strive to protect brand investments through our advanced AI capabilities.
“This solution set was specifically designed to provide marketers with custom fraud filtration and detection.
“The Peer39 pre-bid targeting offering is available in the Sizmek DSP, as well as numerous others, and verification reporting is accessible regardless of the ad serving technology for both display and video ads.
“The solution further demonstrates our commitment to helping agencies and brands uncover the benefits of a unified platform that sits across the entirety of a media plan.”
This announcement showcases Sizmek’s dedication to innovating the standards and processes of verification, particularly as it combats fraud, protects brand investment, and enables brand safe environments.
The AI-driven fraud detection and filtration solution is available for display, video and mobile, and offers enhanced post-buy reporting and extensive viewability, verification and performance data around pre-bid targeting parameters.
Users can apply such learnings to adjust targeting parameters that protect their brand, and improve performance.
The company understands that fraudsters develop new ways to disrupt the digital landscape.
To address one of the chief concerns of brand marketers and agencies, Sizmek developed its market-first AI-powered fraud detection and filtration capabilities that target Sophisticated Invalid Traffic (SIVT), or difficult to detect methods used by bad actors that require advanced analytics, multi-point corroboration or coordination, or significant human intervention.
This data can be used to diminish risk exposure and limit dollars wasted on fraudulent activity, thus boosting media efficiency while keeping the brand safe.
According to a recent report from Juniper Research, advertisers will lose an estimated $19 billion to fraudulent activities this year, equivalent to $51 million per day.
With the growing complexity of fraud, Peer39 by Sizmek uses AI to study characteristics of domain-based fraud, and builds a model from user and session data to identify post-buy fraud.
The offering detects bots and automatic behavior, fake URLs, fake events, malware and suspicious activity.
LG Electronics Brasil head of digital, media and PR Marco Frade said: “With Peer39’s robust verification offering, we are able to evaluate and optimize the effectiveness of the strategies implemented in the campaign set up.
“With such an in-depth and granular view across all media channels, we have complete transparency of where our ads are running, if they are being seen, how well they may be performing, and specifically where we can adjust campaign targeting to improve viewability and performance.
“Using Peer39 Verification puts the control back into our hands.”
The enhanced verification dashboard and reporting offering is available globally.
For more information, visit https://info.sizmek.com/peer39.
A new report shows the need for brands and organisations to rethink their approaches to marketing and communications content in a post-pandemic world. The new report, titled Future of Content and part of opr’s Futures series, takes an in-depth look at the changing way audiences find, consume, make and share content in Australia and around the […]
Are Media has announced the appointment of a new chief executive officer to replace Brendon Hill. Jane Huxley is the new CEO and starts with Are Media on Monday 26 April. Huxley is a highly experienced executive with a background in digital and technology businesses. Most recently Huxley was the regional managing director for Spotify, […]
Expedia has announced a new brand direction as the world prepares for the return of travel demand. The online travel giant’s new global positioning is grounded in the understanding that who you travel with matters, and comes after months of customer research. From an updated look and feel to enhanced product offerings, Expedia is looking […]
Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]
After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]