Network 10 has announced a partnership with TRAVLR to launch a co-branded online travel marketplace known as 10 Travlr.

10 Travlr will give 10 audiences the opportunity to explore and book travel deals to many locations across the world.

The brand will live across platforms, including online at a dedicated transactional and editorial website and linear broadcast through a half hour travel show exploring some of the world’s most popular destinations. Travel packages on 10 Travlr will be specially curated for its audience.

Network 10’s chief executive officer Paul Anderson said: “Destination travel experiences come naturally to many of our programs – think South Africa and I’m A Celebrity…Get Me Out Of Here, Fiji and Bachelor In Paradise, Melbourne and the Formula 1® Australian Grand Prix.

“10 Travlr introduces a new travel branded offering to our audiences and advertisers, extending our viewing experience while opening up a new revenue stream for our business. We’re looking forward to working with the TRAVLR team as we integrate their services across our platforms.“

TRAVLR’s global commercial director Gordy Bayne says the partnership between TRAVLR and Network 10 is a content rich partnership.

“This is an exciting strategic partnership and a unique way for our trade partners to reach and engage with 10’s valuable under 50s audience. 10 Travlr will be an end to end travel platform and ecosystem, showcasing Tourism Board destinations and our user-generated content.

“Through the intuitive 10 Travlr online marketplace or via in-segment integration, trade partners can promote their destinations, airlines, cruise lines and hotels across multiple platforms, with that younger 10 tone of voice that travellers love.”