Absolut Launches “Absolut Love Campaign” Via Cummins&Partners
Absolut has announced the launch of its Absolut Love campaign, celebrating the stories of Australian marriage equality since the historic ‘yes’ vote in 2017.
As part of the campaign, Absolute has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras.
The campaign, created by Cummins & Partners Sydney, features an Absolut bottle with the 282 names of the LGBTQI Aussies who have created history and said yes to marriage equality.
The poster was unveiled at Mardi Gras fair day yesterday on Sunday 17th Feb.
Couples were invited to submit their names to Absolut, as well as share their stories of what the yes vote meant to them.
Pernod Ricard Australia MD Eric Thomson said: “Absolut is a brand that has a long history of championing equality and acceptance globally.
“We wanted to bring this to life in an authentic way which celebrates real stories of marriage equality ahead of the Sydney Gay and Lesbian Mardi Gras, who we are proud to be a major partner of for the second year”.
Cummins & Partners Sydney MD Kirsty Muddle said: “There are 6,000+ people in this country that married someone they love since the YES vote, it’s a signal of Absolut Love in Australia and that’s something worth celebrating”.
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