Absolut has announced the launch of its Absolut Love campaign, celebrating the stories of Australian marriage equality since the historic ‘yes’ vote in 2017.
As part of the campaign, Absolute has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras.
The campaign, created by Cummins & Partners Sydney, features an Absolut bottle with the 282 names of the LGBTQI Aussies who have created history and said yes to marriage equality.
The poster was unveiled at Mardi Gras fair day yesterday on Sunday 17th Feb.
Couples were invited to submit their names to Absolut, as well as share their stories of what the yes vote meant to them.
Pernod Ricard Australia MD Eric Thomson said: “Absolut is a brand that has a long history of championing equality and acceptance globally.
“We wanted to bring this to life in an authentic way which celebrates real stories of marriage equality ahead of the Sydney Gay and Lesbian Mardi Gras, who we are proud to be a major partner of for the second year”.
Cummins & Partners Sydney MD Kirsty Muddle said: “There are 6,000+ people in this country that married someone they love since the YES vote, it’s a signal of Absolut Love in Australia and that’s something worth celebrating”.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]