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Reading: Absolut Launches “Absolut Love Campaign” Via Cummins&Partners
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B&T > Campaigns > Absolut Launches “Absolut Love Campaign” Via Cummins&Partners
Campaigns

Absolut Launches “Absolut Love Campaign” Via Cummins&Partners

Staff Writers
Published on: 18th February 2019 at 12:49 PM
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Absolut has announced the launch of its Absolut Love campaign, celebrating the stories of Australian marriage equality since the historic ‘yes’ vote in 2017.

As part of the campaign, Absolute has created one of its iconic posters aligned to its major partnership with Sydney Gay & Lesbian Mardi Gras.

Screen Shot 2019-02-18 at 12.43.59 pm

The campaign, created by Cummins & Partners Sydney, features an Absolut bottle with the 282 names of the LGBTQI Aussies who have created history and said yes to marriage equality.

The poster was unveiled at Mardi Gras fair day yesterday on Sunday 17th Feb.

Couples were invited to submit their names to Absolut, as well as share their stories of what the yes vote meant to them.

Pernod Ricard Australia MD Eric Thomson said: “Absolut is a brand that has a long history of championing equality and acceptance globally.

“We wanted to bring this to life in an authentic way which celebrates real stories of marriage equality ahead of the Sydney Gay and Lesbian Mardi Gras, who we are proud to be a major partner of for the second year”.

Cummins & Partners Sydney MD Kirsty Muddle said: “There are 6,000+ people in this country that married someone they love since the YES vote, it’s a signal of Absolut Love in Australia and that’s something worth celebrating”.

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TAGGED: Absolut, cummins&partners
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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