Zumbo’s Just Desserts Most Watched Entertainment Show, Critics Eat Humble Pie

Zumbo’s Just Desserts Most Watched Entertainment Show, Critics Eat Humble Pie
SHARE
THIS



Despite a flurry of criticism from Twitter, and despite B&T lambasting the show for producing dismal ratings early on, Seven has nabbed a sweet slice of ratings pie with its Zumbo’s Just Desserts, which overnight was the most watched entertainment program.

Landing in fifth spot, behind both Seven and Nine news programs, Zumbo snaffled 880,000 metro viewers, according to OzTAM preliminary overnight figures.

Seven took the cake ahead of Nine’s Married at First Site (810,000) and The Block (792,000), as well as Ten’s Australian Survivor (728,000).

Yes, it seems B&T was too quick to judge the cake by its icing, predicting the show wouldn’t work in a later time slot, while the pre-records would mean it’s probably too late to meddle with the format.

zumbo

Zumbo’s Just Desserts debuted to an audience of 1.08 million watching live on free-to-air, but subsequently shed a whopping 250,000 viewers on its second airing to 830,000, as viewers slammed the show as “achingly boring” and “drab, drudging, dull, flat, ho hum, insipid, irksome, lifeless, monotonous, mundane, uninteresting, vapid” (yes, that was all in one tweet).

The third instalment attracted just 734,000 metro viewers, but it appears third time’s the charm, and like a cake baking in the oven, it’s enjoyed a rise in ratings ever since.

Having stemmed the tide, it’s safe to say Zumbo appears to have found its audience and, hopefully, may attract more viewers as the show culls contestants and moves towards the finals.

Despite losing out overall to Seven’s six programs for the night, Nine still managed a good shout with an equal six of its shows making it into the top 20 programs, albeit with lower ratings.

Please login with linkedin to comment

Advertising Standards Bureau brand expression Join In zumbo's just desserts

Latest News

I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]