Zip business have appointed strategic marketing, insights and media consultancy company Mindbox to help boost growth.
Mindbox will drive digital advertising and engagement, and manage associated data for Zip Business.
Mindbox use AI-driven digital advertising and retargeting strategy to reach clients and provide a client the business intelligence it needs to make informed decisions.
Zip Business launched in August 2020 to help small businesses operate and expand with confidence.
Director of marketing at Zip Business, Sera Awad (featured image), said: “Since Zip Business launched just over 12 months ago, we’ve seen strong uptake from small business owners across the country.
“Through the work we’re doing with Mindbox, we will be able to reach even more small businesses, providing them with access to cash flow that is timely, fair and always interest free.”
Founder and CEO of Mindbox, Nic Halley, added: “We’re delighted to be working in partnership with Zip Business to help turbocharge its already impressive growth.
“Our focus over the initial two year period is to leverage ongoing data in order to drive engagement, influence future campaigns and further cement its position as an Australian fintech market leader.”
Mindbox recently renewed it’s contract with HCF for another two years and will see Mindbox handle digital, strategy and data for the healthcare insurance provider.
Mindbox has over 20 years experience in digital marketing and media services and work with global brands across the ANZ region.
