Zing PR Agency Adds New VR & AR Portfolio

Zing PR Agency Adds New VR & AR Portfolio
B&T Magazine
By B&T Magazine
SHARE
THIS



Independent PR agency Zing has added a Virtual Reality (VR) and Augmented Reality (AR) offering to its communications portfolio to create a new company called ZVR.

Launched out of a growing need from Zing’s clients to add VR/AR content to their communication campaigns, ZVR specialises in content creation and activation.

“Virtual Reality has been on our radar for a few years now,” said creative director Preya McMahon (pictured).

“After personally investing in volumetric VR 18 months ago and working collaboratively on a VR documentary that premiered at Sundance this year called #100humans, I saw the opportunity for clients to enrich their campaigns through powerful story telling that reaches consumers in a hugely exciting and immersive way.

“The cut-through and intensity of VR is something you really have to experience to believe. Once you have tried VR it’s easy to think about how it can be used to amplify branded content.”

With several clients already on board for content creation and others for activations, the ZVR offering is a new direction for the agency, now moving into its 17th year.

ZVR has collaborated with Sydney based virtual reality studio StartVR to offer a full suite of VR products including Augmented Reality. Most recently, StartVR became a Nokia partner with access to film content through its new OZO VR camera.

Preya added, “We are able to do everything from 360 shoots, stitching and all post production. Holograms (volumetric VR) are a new addition for us, especially now that smartphone technology is catching up. We are also able to create the app that allows VR & AR content to be stored and used on both Android and iOS platforms.

“We can then help clients communicate and activate their campaigns using Google Cardboards or Samsung GEAR technology – either on a 1:1 basis or out in the public via street activations. The interest in this space is huge and consumers will line up just to get the chance to give it a try.”

On partnering with Zing, Kain Tietzel, CEO of Start VR said, “We’ve experienced an explosion of growth in VR and 360 production since our collaboration first started with Zing. Their experience in retail and event activations and a working knowledge of VR production really sets them apart. We are excited and delighted to be partnering with ZVR”.

 

Please login with linkedin to comment

zing zvr

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]