Yubo, the social live-streaming app for Gen Z, is redefining what it means to socialise online as a part of
a first-of-its-kind evolution towards Web 3.0.
Following the success of Pixels, Yubo’s in-app digital collectibles launched in July 2021, the platform will release its first NFT collection called the “Randos” in late April, as a part of a larger “socialise and earn” concept created to share value and give more ownership to Yubo’s users.
With over 60 million users who love streaming live, Yubo will become the only social platform that can
deliver real ownership to its Gen Z users. Yubo will debut its first NFT collection, the “Randos,” which
will consist of 10,000 pieces of generative art and will unlock this new type of ownership for those who
Rando NFT owners will earn revenue from doing what they already do on Yubo, such as hosting live
events, sending Pixels, and other ways that will allow them to own a stake in Yubo and generate
The app’s inaugural NFT launch is born out of direct insights from its users after its success with Pixels
last summer. With about 5 million Pixels exchanged by the Yubo community since the launch just 9
months ago, the social app sees its NFT debut not only as a natural next step based on its users’
interests, but as the platform’s first step towards the metaverse.
Rando NFT holders will unlock new opportunities on Yubo and beyond the app via the following ways –
1. Earn Revenue: Yubo will share revenue with Rando NFT owners. This revenue will come from
ticketed live events with exclusive guests, Pixel collections and other sources. Rando owners
will have more ownership of Yubo.
2. Token Economy: Yubo will introduce a cryptocurrency which will be available mid-2023. Rando
holders will be gifted coins of this currency via airdrop as a reward for being early contributors
to the platform.
3. 3D Metaverse: Yubo will be creating a 3D environment with avatars in the app. Each Rando
holder will receive a 3D avatar version of their NFT.
Since it was announced on March 13 to Yubo users, the excitement was immediate – over 20,000
people have joined the Yubo NFT Discord in only two weeks in anticipation of the collection’s launch.
The Randos NFT collection will be released and available for purchase on Yubo’s minting site. Each
Rando will be based on the Ethereum blockchain and will cost 0.1 ETH at sale.
Yubo is also using this launch as a unique opportunity to educate young people and its base of millions
of Gen Z users on NFTs, cryptocurrency and Web 3.0. Its Discord server has 24/7 staff to answer
questions people might have and Yubo is holding informational events, including weekly Q&A live
streams with Yubo’s CEO, Sacha Lazimi, to help young people safely engage with these new types of
To learn more about the first NFT Randos collection, visit https://randos.yubo.live/.
Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]
To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]
The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]
Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]
Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]
Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]
In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]