Y&R Group Brisbane has announced the appointment of former Clemenger BBDO Melbourne business lead Adam Kennedy as managing director.
Leading a team of more than 60 staff, Kennedy steps into the role effective immediately, reporting directly to Y&R’s regional CEO for Australia and New Zealand, Phil McDonald.
Kennedy was previously with Clems Melbourne, where he was a member of its leadership team and led major accounts, including Carlton United Breweries and Fonterra.
Prior to that, Kennedy worked in the UK at AMV BBDO, where he rose through the ranks from graduate trainee to board account director in six years.
McDonald said Kennedy has had some impressive experience at two of the BBDO network’s best agencies.
“He loves the business of creativity, and understands what clients need and want,” McDonald said.
“Beyond that, he is a good bloke and fits in to the Y&R management team perfectly. I have no doubt Y&R Brisbane will continue to go from strength to strength under his leadership.”
Commenting on his new role, Kennedy said: “I’m excited to be joining Y&R to head up the Brisbane office at such an important moment in the agency’s history.
“Y&R Brisbane has a formidable reputation in this market built on its creative pedigree, depth of talent and enviable client list.
“Along with the existing leadership team, my hope is to build on this heritage as we evolve our model, culture and ideas to meet the future needs of our clients.”
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]