Not only are UM’s Charlotte Berry (left in main photo) and Grace Espinoza representing Australia in the Cannes Young Lions, our young lionesses are also blogging from the sunny climes of the French Riviera for B&T too – lucky things! And here’s their first rosé-soaked instalment…
Charlotte and Grace reporting for duty after finishing the biggest competition of our lives just 45 minutes ago – the Cannes Young Lions 24 hour media brief against 30-plus countries.
We are the freshest members of the UM Strategy team, loving every minute, and kicking ourselves to be here after working in the industry for just under two years. We have just embarked on the biggest mission of our careers – and boy has it been a whirlwind.
Following in the footsteps of previous UM winner and legend, Chris Colter, we arrived in Cannes on Saturday afternoon, unpacked and then had a welcome glass of rosé at the Cannes Lions Beach Club – but it’s the quick and the dead around here! At 11am on Sunday we were briefed by Amnesty International to help them refresh their “Write for Rights” campaign reaching a new Millennial audience.
Our hotel room swiftly became a war zone covered in fluorescent post it notes that you could see from outside the hotel. It was at that moment we realised we really were UM Strategists, notorious around the office for using Post-It’s and Smelly Pens.
Having worked together on briefs since 2015 at Charles Sturt University, and now at UM, we went in with a clear strategy to crack the idea. Sometimes, it doesn’t always work out in the expected timings, but we are happy to announce that we cracked our idea within the first few hours, and then proceeded to jump around our hotel room in excitement. We had this same feeling in the Australian finals, so when it overcame us again we knew we were onto something BIG!
Despite this feeling, it was not all smooth sailing – we hit some cyclones on the way and rode a seriously emotional rollercoaster. With the wise words of our original mentor and National Strategy Director, Sam Geer, in our minds – as soon as we cracked the idea we wrote a list of “Why We Love It” – pulling us through to the other side.
For anyone reading this, if you are considering entering the Cannes Young Lions competition next year:
- DO IT – by far the best experience of our short two year media careers
- Enter with someone that you trust
- Back yourself, back yourself, back yourself
We have competed in four competitions together in the last three years, and each time we are astounded by how much we improve – no doubt, this week we will learn a whole lot more.
And with that, we are off to explore Cannes properly for the first time after 45 hours of intense competition.
Winners are announced tonights at 6.00pm Cannes time. Hopefully there will be a few early morning calls home to Sydney!
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]