XTD Ltd, the company that offers the a metro-rail communications system, has named David Gibbs as vice president of USA operations. He is currently the company’s commercial director.

Steve Wildisen, CEO of XTD, said Gibbs’ appointment reflects the growing likelihood that the USA will be the next market for XTD’s expansion after finalising installations in the company’s home market of Australia.

One of the world’s most experienced out-of-home media specialists and leaders, David Gibbs is the former global director of Eye Shop, an international outdoor advertising-specialist network and he is also a former CEO and president of Eye USA, based in New York. He is credited with co-creating the world’s largest permanent network of mobile-enabled Out-of-Home advertising displays; transforming customer engagement practices and developing superior relationship philosophies to accelerate business results.

At Eye USA Gibbs led the acquisition of two companies; built the business’ infrastructure and partnerships; led the construction and installation of panels across 60 centres in 27 states, leading Eye USA to become the largest mall-media operator over a three year period and trebling its revenue over four years. He is also a former Board Member of the Outdoor Advertising Association of America.

“The USA represents a massive opportunity for XTD and our conversations with major out-of-home operators and technology companies in the US are progressing well,” said Wildisen. “With his extensive experience in the US and an outstanding success record, there is no better executive than David to lead our progress there.”

Wildisen added, “We hope to make some significant announcements regarding the USA in the near future.”

Gibbs commented: “The uniqueness of the XTD, cross-track-digital communications system makes it ideal for many of the large metro-rail systems in the US and I am looking forward to accelerating the XTD business there through 2015 and beyond.”

The appointment of Gibbs as XTD’s vice president for the USA is effective immediately.