Wunderman Thompson, Perth, has won Round Five of the 2022 Siren Awards for a radio ad highlighting homelessness to raise donations for the Anglicare WA, Christmas campaign.
“Home for the Holidays”, was awarded overall, single and the craft category winner of Round 5. It is the third overall round win this year for Wunderman Thompson and the second for the agency’s client Anglicare WA.
Sound engineer, Brad Habib from Soundbyte Studios also won the craft category for “Home for The Holidays”.
You can listen to the full ad below.
Creatives Jordan Ellis (featured image, right), Meg Watson (centre) and Tim Newton’s (left) radio ad conveys the powerful story of someone forced to sleep in their car on Christmas Day due to homelessness. The ad uses as little words as possible to create the scene.
The creatives said their goal was to put the audience in the “uncomfortable and uncertain position of living in their car while other people were experiencing the joy of Christmas Day.”
“Our inspiration was the reality that homeless people face at this time of year,” they said.
“Tapping into the contrasting experiences of homeless people and those more fortunate was the perfect way to encourage people to donate.”
CRA chief executive officer, Joan Warner commented, “Once again the Wunderman Thompson creative team has skillfully used the power of radio as an effective call to action mechanism for the charity sector with their winning Round 5 “Home for the Holidays”.”
Special Group Australia was the campaign winner with Jeff Seeff and Joel Grunstein receiving recognition for their radio ad, “This Calls for Uber Eats”. They were also recognised with a highly commended in the single category.
Thom Wood and Matt Dickson from SCA, picked up the winning spot for Audio Innovation for their radio ad,” The Soundtrack that Gives Back” for Australian Ethical, which also received a highly commended in the campaign category.
Creative Matt Dawe from Enigma was highly commended in the campaign and single ad categories for radio ad “Not bad – Bogey Hole”, for Newcastle Permanent.
Similarly, Cody Naetzker and Zenon Predecki from independent agency The Monkeys were also highly commended in the single ad category for “You Can’t Tame a Goat – Litter Box” for Mountain Goat Beer.
There were three highly commended in the craft category which included; Derek Allen for “Hot Lap Radio” for Repco, Otis Studios’ Alex Gomez and Jack Dawson for radio ad LDV T60 Max Kilowatts Trilogy “For A Few Kilowatts More” for LDV Automotive Australia and Chris Gates from The Studio at SCA for T2’s “Tea’s The Season”.
Thinkerbell creatives Cale Berry and Josh Parmenter received a highly commended in the Audio Innovation category for “Hot Lap Radio” as did The Brand Agency’s, Niall Stephen and Lachy Banton with their radio ad “PETVERTISING: The 20,000 Hz Radio Ad” for RAC Insurance.
Ms Warner said the winners of all five rounds demonstrated remarkable creativity and craftsmanship this year and the judges had a difficult task in front of them to select an overall winner.
The winner will be announced at a special event at Upstairs at the Beresford, Sydney on Thursday May 5.
