Despite doubters who suggested Apple Watch might fail, Juniper’s research says Apple Watch claimed over 50 per cent of 2015 smartwatch market in less than a year of sales.
Well respected research firm Juniper now says that the Apple Watch continues to dominate sales, claiming over 50% of the 2015 smartwatch market, despite less than a year on sale, and despite claims of a successor to the Apple Watch coming in March.
Juniper says its ‘new data’ shows the Apple Watch has claimed 52% of global smartwatch shipments in 2015, despite only launching at the end of April, with popularity far eclipsing ‘that of rival vendors, with Android Wear shipments comprising less than 10% of sales for the year.
According to the new research, Samsung’s Tizen-based Gear S2 has not achieved strong sales volumes since it launched in November despite being well received. Most other smartwatch sales are currently coming from cheaper, simpler devices from a range of smaller players, such as Martian, X and Razer, the latter with the recently-announced Nabu Watch.
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