Following a competitive pitch, WPP’s whiteGREY has been appointed by iconic Australian brand Red Rooster as its social media agency of record, responsible for social strategy, creative, content creative and community management.
CEO whiteGREY Lee Simpson said his team were delighted to work with Red Rooster, a brand known for good-value, great tasting chicken – and a bit of cheeky fun.
Simpson said: “whiteGREY will be bringing to life the fun-loving qualities of Red Rooster making everyday chicken moments synonymous with Australian’s sense of fun. We can’t wait to get started and also enjoy some great tasting chicken along the way.”
Ashley Hughes, director of marketing, Red Rooster said they needed an agency partner that could create and implement a clever social media strategy which would inspire Australians to satisfy their love of chicken and make Red Rooster their QSR brand of choice.
Hughes said: “whiteGREY demonstrated a solid understanding of our brand values and positioning and presented an ingenious social strategy underpinned by clever creative and content that matched the fun-loving nature of our brand. We look forward to working with the team and bringing the strategy to life.”
Work commences immediately with the first campaign expected to roll-out early 2021.
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