Woolworths Group has appointed Andrew Hicks to the role of CMO.
Hicks is currently director of marketing, Woolworths Food Group and supermarkets.
He joined the Woolworths Group in 2008 as the national marketing manager of Dan Murphy’s before moving to the role of GM, marketing of the Woolworths Liquor Group in 2012.
He formally moved into his role in the Food Group in 2016.
In his new role as group CMO, Andrew will be focused on bringing together the marketing and brand expertise across the Group to share their skills and knowledge for a better customer experience.
Hicks will report directly to Group CEO Brad Banducci, but will also retain his current Australian Food Group and Woolworths Supermarket Marketing accountabilities and reporting lines.
Woolworths Group CEO Brad Banducci said: “The ways our customers interact with us is rapidly evolving. Our customers are becoming more digitally enabled and increasingly interact with our brands across multiple touchpoints – be it through our mobile app, website, Woolworths Rewards, catalogue, in-store or via social media.
“Given Andrew’s marketing experience across many aspects of our Group over the last few years, he is well placed to drive the next horizon of our brand and marketing agenda.
“This appointment is in some ways a formal recognition of some of the great work Andrew is already doing behind the scenes to deliver a more cohesive brand for the Group.”
Hicks added: “I’m excited for the next chapter of my career within the Woolworths Group. With our customers’ needs continuing to evolve at a rapid pace, we have a responsibility to ensure they have a consistent brand experience across every touchpoint they have with us.
“This is critical to our future success and I look forward to working even closer with the great team of marketers and communications specialists we have across the Group to help achieve this.”