Woolies Doubles Down On Print Catalogues After Coles Pulls The Plug

Woolies Doubles Down On Print Catalogues After Coles Pulls The Plug
B&T Magazine
By B&T Magazine
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Woolworths has no plans to discontinue its printed catalogues, despite rival Coles announcing it would pull its iconic print offering.

“We know how important value and specials are to our customers right now,” a Woolworths spokesperson told 7News.

“We’ll continue to offer our printed catalogue alongside our digital version for the foreseeable future, so our customers can discover specials in the way that works best for them.

“As more of our customers turn to our website and app to shop, we’re featuring more specials in the digital catalogue than our print version and putting a bigger focus on meal planning and recipe ideas.”

Woolies also revealed that there had been a 70 per cent spike in readership of its online catalogue.

However, the printed version has still proven popular, particularly among elderly shoppers and t

In a shock announcement earlier this week, Coles revealed it would be switching its catalogues to digital platforms following the COVID-19 pandemic.

Coles cited environmental concerns as part of the decision.

This justification was quickly called into question by industry associated The Real Media Collective.

Kellie Northwood CEO at The Real Media Collective said: “The claim that Coles is stopping production of its supermarket catalogues due to environmental concerns is simply disingenuous.

“For every Coles customer spending 60 seconds browsing a digital catalogue they will emit 12g of CO2 compared to looking at a printed catalogue for a day and only emitting 0.5g of CO2. All of Coles catalogues are made from a renewable resource, using bio-diverse and planted forestry principles, and the paper making process is powered by hydro-electricity – paper carries the highest environmental credentials over e-waste and CO2 powered digital streaming.”

 

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