As you should very well know, B&T‘s annual Women in Media Awards are this week. Come Friday, the industry will come together to recognise and celebrate the inspiring efforts of the women around them – and we couldn’t be more excited.
But recognising the amazing women in this industry has to go further than an awards programme – which is why we’ve created a Women in Media Profile Series.
Next up is the impressive Carolyn Bollaci. She’s the head of agency at Facebook Australia, was featured on the 2015 B&T Women in Media Power List, and is the person to go to for restaurant recommendations.
Here are her key pieces of advice:
Live your best life
You have to be committed and passionate about the medium. You need to look at every day as a new experience. More recently I was reminded to always say yes to your friends and family when they want your time. You can never get those moments back.
Interacting with clients is invaluable
My sales background and interaction with clients over the years has been invaluable. I have been fortunate enough to work in many different sized organisations like Microsoft, News Corporation, Sizmek (formerly Eyeblaster), Innovid and now Facebook so I have worked with teams in various ways.
With that comes a lot of firsts, such as winning sales team of the year, attainment of largest targets ever in a company, new business wins in multiple markets globally, but when I am proudest is when my team is strong, wholly fulfilled and excited by the work they are doing. It motivates them to excel beyond what they originally thought was possible.
I am fortunate enough to be supported in times when I need it most and reminds me to pay those feelings forward.
I also once worked on a pro-bono piece of business for Earthwatch and in return they sent me to The Caribbean to work on a project for two weeks, where we researched and assisted in the migration and nesting of sea turtles.
Work for a company that’s filled with inspiring women
Our organisation (Facebook) is brimming with them so every single day I find moments of inspiration.
In general, I seem to have the fortune of surrounding myself with friends and family that are superwomen.
I have had the fortune of working with amazing women and men in my time. Both genders bring tremendous value to the workplace and when these skills are combined together they can make the biggest impact.
Never underestimate the power of empathy
Never sacrifice integrity for ambition. Being genuine and empathetic will always win.
In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]
Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]
data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]
Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]
Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]
The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]