As you should very well know, B&T‘s annual Women in Media Awards are this week. Come Friday, the industry will come together to recognise and celebrate the inspiring efforts of the women around them – and we couldn’t be more excited.
But recognising the amazing women in this industry has to go further than an awards programme – which is why we’ve created a Women in Media Profile Series.
Next up is the impressive Carolyn Bollaci. She’s the head of agency at Facebook Australia, was featured on the 2015 B&T Women in Media Power List, and is the person to go to for restaurant recommendations.
Here are her key pieces of advice:
Live your best life
You have to be committed and passionate about the medium. You need to look at every day as a new experience. More recently I was reminded to always say yes to your friends and family when they want your time. You can never get those moments back.
Interacting with clients is invaluable
My sales background and interaction with clients over the years has been invaluable. I have been fortunate enough to work in many different sized organisations like Microsoft, News Corporation, Sizmek (formerly Eyeblaster), Innovid and now Facebook so I have worked with teams in various ways.
With that comes a lot of firsts, such as winning sales team of the year, attainment of largest targets ever in a company, new business wins in multiple markets globally, but when I am proudest is when my team is strong, wholly fulfilled and excited by the work they are doing. It motivates them to excel beyond what they originally thought was possible.
I am fortunate enough to be supported in times when I need it most and reminds me to pay those feelings forward.
I also once worked on a pro-bono piece of business for Earthwatch and in return they sent me to The Caribbean to work on a project for two weeks, where we researched and assisted in the migration and nesting of sea turtles.
Work for a company that’s filled with inspiring women
Our organisation (Facebook) is brimming with them so every single day I find moments of inspiration.
In general, I seem to have the fortune of surrounding myself with friends and family that are superwomen.
I have had the fortune of working with amazing women and men in my time. Both genders bring tremendous value to the workplace and when these skills are combined together they can make the biggest impact.
Never underestimate the power of empathy
Never sacrifice integrity for ambition. Being genuine and empathetic will always win.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]