Sophie Madden, the CEO of Media Federation of Australia goes under B&T’s Women In Media microscope. Here, Madden reveals what she loves and hates about the industry and why what you see is what you get…
How do you define leadership?
Leadership to me is about defining the purpose and vision, inspiring and motivating others to bring it to life and then keeping it front and centre in everything that you do. It is also about holding people accountable, being action orientated, being humble and being prepared to listen and be challenged by others.
What or who inspired you to go into this industry?
My older sister was working in a creative agency and I thought what she did seemed interesting and fun, so I followed in her footsteps. I got a job as a junior in a media buying agency and loved it.
What makes you tick?
I’m driven by having a purpose, wanting to make a difference and by challenging myself to do everything to the best of my ability.
How do you get others onboard with your vision?
I love working with people and like to bring people on the journey with me. I think it’s important that people believe in what they are doing and why. I like to be grounded by having purpose behind what I do and I enjoy the process of getting others to challenge my way of thinking/approach and build on my ideas.
What are the qualities you seek in people you want to partner with and work with?
I love working with high energy people who are passionate about what they do and are prepared to challenge and debate in a constructive way. It is important to me that I work with people who have positive intent and who I feel I can trust.
What’s the worst thing about working the industry?
The negativity. The constant talking down of the industry. The industry isn’t perfect, none are, however there are a lot of great things about this industry and the people working in it that are too often forgotten or overlooked.
What pearls of wisdom would you give to your 20-year-old self?
To be braver and put my hand up more. I definitely lacked the courage to take up opportunities that were offered to me. I’d say that this is an industry of opportunity, to not be afraid of taking risks, particularly when you are young, to be brave and put their hands up to get noticed, to speak up and to work hard. How you do things (i.e behaviours) are equally as important as what you do (outputs).
What’s your ultimate career goal?
I’ve never had a set career goal. I have always been more motivated by purpose, working with a great team and trying to do the best job I can.
Tell us something surprising we don’t know about you?
I’m not sure what this says about me, but I’m fairly confident that there isn’t anything surprising that people don’t know about me. I’ve never been capable of having a hidden side, which is why I am so bad at office politics.
Tickets for B&T’s Women In Media Awards in Sydney on 13th August 2015 at 6.30pm are on sale here.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]