Wisr Calls Out Bad Banking Behaviours In New Campaign

Wisr Calls Out Bad Banking Behaviours In New Campaign
SHARE
THIS



Neo-lender Wisr has launched a bold new campaign targeting disillusioned customers of big banks, following the Hayne Royal Commission handing down its findings into consumer lending practices.

The ‘Australia’s Getting Wisr’ campaign taps into the prevailing sense of unfairness that Australians feel towards the big banks and how customers can make smarter choices when seeking personal loans.

The campaign in the coming months will showcase the company’s personal loan, financial wellness programs and new smartphone application.

It is the first brand campaign undertaken by Wisr since launching the brand in March 2018 and will appear nationally on television and online from this week.

Earlier this week the Hayne Royal Commission slammed the Big 4 banks and presented 76 recommendations to improve the behaviour of incumbents.

Wisr CMO James Goodwin said the new campaign would tap into increasing dissatisfaction with large financial service providers.

He said: “Never have so many Australians been so fed-up with traditional banks and their lack of transparency and fairness. At Wisr we believe there is a smarter, fairer way to do thing.

“Through our commitment to responsible lending and financial wellness programs we have seen thousands of Australians already come across from big banks.

“This campaign takes our message to a much wider audience”.

The Wisr brand launched in March 2018 as an alternative to traditional lending providers.

The company has originated more than $70 million in personal loans for vehicles, holidays, home renovations and other worthwhile purposes.

Alternative lenders such as Wisr have already seen customers of Big 4 banks come across to the platform in the wake of the Hayne Royal Commission, which announced its findings into consumer lending practices on Monday, 4 February.

More than 34 per cent of new Wisr loan customers have come across from similar banking products offered by the Big 4 since the Royal Commission issued its interim findings in September, up from 20 per cent when the inquiry hearings began in March 2018.

Customer acquisition through direct channels saw settled loan application value increase by 62 per cent last quarter.

The addition of new digital services such as WisrCredit also saw more than 16,000 users added to the Wisr platform.

The neo-lender has similarly seen spikes in online visitors at key moments in the Royal Commission proceedings.

On the week following interim findings web traffic increased by 30 per cent and average monthly traffic has since tripled.

The campaign was developed in partnership by Lunamik, which was appointed in November 2018.

Michael Piron from Lunamik said: “We know there are many Australians out there that have become disillusioned with big banks and this was our opportunity to show them a real alternative, albeit in a light-hearted way.

“Banking shouldn’t be just about making money, it should be about helping improve people’s lives – and we’re pleased to partner with Wisr in sharing this message”.

Please login with linkedin to comment

banking campaign wisr

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]