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B&T > Marketing > Will.I.Am Stars In Trippy Music Video For Lexus
Marketing

Will.I.Am Stars In Trippy Music Video For Lexus

Staff Writers
Published on: 5th August 2014 at 10:25 AM
Staff Writers
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1 Min Read

will.i.am has debuted a new music video as part of an advertising campaign for Lexus.

‘Dreamin’ About the Future’ features the rapper and producer performing alongside the Lexus NX.

Toyota’s luxury brand will fully unveil will.i.am’s special edition version of the NX at the end of the year.

“Whatever I do, I want it to be striking,” he said. “I want to innovate and revolutionise, and my partnership with Lexus on the Striking Angles campaign is no different.

“Inspired by our shared philosophy in design, we’ve been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people’s imaginations.”

The song was previously debuted as part of his Pyramidi installation at the Barbican’s Digital Revolution exhibition in London.

 

http://www.youtube.com/watch?v=D0u8wypM5rM

For more see the original article by Tom Eames on Digital Spy here.

 

 

 

 

 

 

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TAGGED: ADMA, Australia Launch, Hark Attack, Mobile Hub
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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